Influence of Marketing Mix Elements on Consumer Purchase Behaviour of Smart Home Appliances

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Influence of Marketing Mix Elements on Consumer Purchase Behaviour of Smart Home Appliances and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

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This study on the Influence of Marketing Mix Elements on Consumer Purchase Behaviour of Smart Home Appliances is solely for academic research purposes only and should be used as a research guideline or source of ideas. Copying word-for-word or submitting the entire project work to your school is unethical academic behavior and “UniProjects” is not part of it.