Perception Of Business Education University Students And Lecturers On Pricing And Distribution Policies On Marketing Of Consumer Goods

In Nigeria

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Chapter One

INTRODUCTION
This chapter introduces the Perception Of Business Education University Students And Lecturers On Pricing And Distribution Policies On Marketing Of Consumer Goods and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Perception Of Business Education University Students And Lecturers On Pricing And Distribution Policies On Marketing Of Consumer Goods, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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