Consumer Engagement Practices and Performance of Women Owned Online Businesses

In Kisumu City, Kenya

The Consumer Engagement Practices and Performance of Women Owned Online Businesses Complete Project Material (PDF/DOC)

Chapter One

1.0 INTRODUCTION
This chapter introduces the Consumer Engagement Practices and Performance of Women Owned Online Businesses and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

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