Creativity In Marketing Soft Drinks

In Nigeria A Case Study Of Nigerian Bottling Company (Nbc)

The Creativity In Marketing Soft Drinks Project Material

Chapter One

1.0 INTRODUCTION
This chapter introduces the Creativity In Marketing Soft Drinks and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two: Literature Review

In this chapter, Creativity In Marketing Soft Drinks is critically examined through a review of relevant literature that helps explain the research problem and acknowledges the contribution of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps …

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Marketing and related fields.