Effect Of Communication Gap In The Achievement Of Organizational Goal

(A Case Study Of Nigeria Bottling Company Onitcha)

A communication gap within an organization can significantly impede the attainment of its goals by obstructing the flow of vital information, fostering misunderstandings, and hindering collaboration among team members. This gap may emerge due to discrepancies in messaging clarity, hierarchical barriers, or inadequate feedback mechanisms. Consequently, crucial directives may be misinterpreted or overlooked, leading to inefficiencies in task execution and decision-making processes. Moreover, a lack of transparent communication can foster distrust and disengagement among employees, undermining morale and cohesion within the workforce. Ultimately, the organizational goal achievement may suffer from delays, errors, and missed opportunities as a result of this communication deficit. Effective strategies to address this challenge include implementing clear communication protocols, fostering an open-door policy, and leveraging technology to enhance information dissemination and feedback mechanisms. By bridging the communication gap, organizations can cultivate a more agile and aligned workforce, thereby bolstering their capacity to achieve strategic objectives and remain competitive in their respective industries.

ABSTRACT

The present study was undertaken to know the impact of communication gap on the of Nigeria Bottling Company plc Onitsha was the point of focus, point consultation and the following conclusion are made. This research study was empirically carried out and the finding has helped in answering the research problems, it was found that good communication promo ties the efficiency in the organization. Although, that itself does not only work alone, there are other determents like the availability of the workforce and the availability of material and equipment involved within the operation of the firm. The study embraced individuals and the union existing with the organization the alternative hypothesis was accepted based on the decision value and therefore conclude that poor communication affects delegation of the study.

Finally, from the data collected, the level of communication determines the extent of industrial peace and harmony

TABLE OF CONTENTS

COVER PAGE

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWELDGEMENT

ABSTRACT

GLOSSARY

CHAPTER ONE

1.0      INTRODUCTION

1.1      STATEMENT OF PROBLEM

  • OBJECTIVE OF THE STUDY
  • RESEARCH QUESTION
  • SIGNIFICANCE OF THE STUDY
  • SCOPE OF THE STUDY
  • LIMITATION OF THE STUDY
  • PURPOSE OF THE STUDY
  • DEFINITION OF TERMS
  • RESEARCH QUESTIONS

CHAPTER TWO

2.0      LITERATURE REVIEW

  • REVIEW OF RELATED LITERATURE
  • COMMUNICATION PROCESS
  • IMPORTANCE OF COMMUNICATION
  • PURPOSE OF COMMUNICATION
  • TYPES AND METHOD OF COMMUNICATION
  • BARRIER TO EFFECTIVE COMMUNICATION IN NIGERIAN BOTTLING COMPANY ONITSHA
  • WAYS OF IMPROVING COMMUNICATION
  • CONCLUSION AND SUMMARY OF REVIEW

CHAPTER THREE

3.0      RESEARCH METHODOLOGY

  • INTRODUCTION
  • RESEACH DESIGN
  • SOURCE OF DATA
  • MEHTOD OF DATA COLLECTION
  • POPULATION AND SAMPLE SIZE DETERMINATION
  • SAMPLING TECHNIQUE
  • VALIDATION AND RELIABILITY OF INSTRUMENTS USED
  • RELIABILITY OF THE INSTRUMENT
  • METHOD OF DATA ANALYSIS

CHAPTER FOUR

4.1      RESULT ANALYSIS

4.2      DISCUSSION

CHAPTER FIVE

  • SUMMARY OF FINDINGS
  • CONCLUSION
  • RECOMMENDATION
  • REFERENCES

APPENDICES

QUESTIONAIRES

CHAPTER ONE

INTRODUCTION

1.0   BACKGROUND OF THE STUDY

Communication is a very vital tool in carrying out day today activities which makes the saying that if you is unique and outstanding from every business firms worldwide today. Everyone needs communication with people around to share experience jobs, frustration, hopes and fears. From childhood we all learn how to communicates, as happiness annoyance in our parent’s faces or words. And at school, we learn how to write and interpret numbers and diagram. We also came to understand the silent language of communication expressed in faces, gestures and body movement that is the body language of non verbal communication. This array of skills has helped us to be active members of the family, school and work group.

It is only when people have come to know others through work, play or study that they prepared to open up and to trust others with a share of them, their inner though reactions and feelings. According to Chester Bernard the first executive function is to maintain a system of communication which is fundamental to the existence of any organizational communication function. Which is the means by which social inputs are fed into social system or organization the means by which behavior is modified, changed is affected information is made productive and goals are achieved be it in business military etc. Every organization is established to achieve a set objectives for example certain business. Organization is set up for profit making by the provision of goods and service. While other are set up mainly for the provision of service by training high level of manpower for both in the public and private sector of the economy.

However the defined objective of any organization has to be achieved through the instrumentality of individual person who from the basic unit of perform for the attainment of goods and objectives of an organization.

As defined by Drucker, management is concern with the direction and control of an enterprise and involves planning and the direction of the work of others. These managerial functions cannot be successfully carried out in the absence of communication. Brown defined communication as the process of transmitting ideas and thought one person to another for the purpose of creating understanding in the thinking of the person receiving the communication, Drucker made the following statement; the manager has specific tool information. He does not “handle” people; he motivates guides and organizes peoples to do their own work. His toll to do this is the spoken or written work, no matter whether the manager job is engineer, accounting or marketing effectiveness to a large extent depends on his ability to listen and to a large extent depends on his ability to speak and write. It needs skill in getting his thinking across to other people as well as skill in finding out what other people are after.

The above contribution by Drucker implies that communication is needed to convey information necessary for an going operation and secondly that communication can have an impact on the attitude of people in the organization and consequently on the general performance of the organization. Managers spend a lot of their time in order to co-ordinate human and physical resources of an organization into effective and efficient working units. It is only when the human and material element of an organization is harnessed into a working whole that the objective goals of the organization can be achieved.

Before any organization decision can be made relevant information, facts, felling and ideas must be communicated within an organization.

In recent years, communication has been tipped as a management functions because of its growing importance in large organization and also because it has been realized that communication is not forced but has to be learnt.

Language, which is deemed the most important tool of communication in organization, has many features which limited their assuredly in communication.

Available statistics shows that there are more than three languages in Lagos State while the entire Nation is said to have about 3000 different Language, it was observe that in the organization where this research was carried out, worker were selected from almost all the ethnic group in Nigeria with different social and austral backgrounds. This shows that the rate of communication effectively in organization cannot be predicted correctly. As S $ Hayakawg had it, the meaning of words is in the words, they are in use and no word has exactly the same meaning.

1.1   STATEMENT OF THE PROBLEM

The problem of communication between person’s organization and the society as a while can be classified into four.

  1. People do not know how to communicate:

They are proper channels of communication they are channels by which communication should be forwarded to the subordinate. An important need of a worker is to be informed about what is happening around him in his working place, communication and information therefore maintaining a mutually satisfactory relationship between an employee and the employer.

  1. ii) People are ignorant of what to communicate:

Instead of communicating what is expected to be communicated, people do not know the organization goals are, so they tend to direct that attention on what would not maximize the organization goals.

1.2                                 OBJECTIVE OF THE STUDY

From all that has written above, it is the aim of this study to take a segment of the seaports (Nigeria port Authority) and study the impact of communication and the achievement of its goals. The objectives are listed below:

  • To find out how effective communication as one of the management functions, helps in the smooth running of the organization.
  • To find out how effective communication helps to increase
  • To determine lack of proper communication facilities can hinder the transfer of information effectively among people in the organization.

          1.3                                 RESEARCH QUESTION

  1. i) How does effective communication as one of the management function helps in the smooth running of the organization.
  2. ii) Does effective communication facilities, can the feaster information effectively among people in the organization.

          1.4                       SIGNIFICANCE OF THE STUDY

Having stated the problems, the significance of the research is the extent to which it tries to identify and provide solution to surmount some of the problems. It is so hoped that the organization used as case study and other organizations, individual, and association will benefit from the research result and findings as well as the recommended situation.

          1.5                       SCOPE OF THE STUDY

The scope the study is very wide but was limited to the Nigeria bottling Company Onitsha. The research study suppose to cover all the sea port in Nigeria but due to some constraints, it will on go for beyond the organization which the researcher has yaken as his case study.

          1.6                       LIMITATION OF THE STUDY

In the course of carrying out this study the researcher encounters some problems which sires as a limitation to the research study.

Such problems encountered are financial constraints, time factor unavailability of information needed and illiteracy of the respondents.

1.7 DEFINITION OF TERMS

This is something which gives knowledge on form of facts:-Effectiveness: This is the state or quality of being able to produce a desired or satisfactory result well at a reduce time and cost

Impact: This is the force exerted by one object who striking another. 

Motivation: This term can be defined as the act or state of being motivated need and purpose 

Attitude: This is the position of manner of standing of body a manner of feeling and behaving.

Gap: This is an empty space between two object or between two parts of an object.

Productivity: This is measured ability to grow things or the calculated data of making goods.

Productivity ratio: The ratio between the goods and services produced in relation to resource employed.

Idea:  A picture in mind or an opinion.

Encode: Turn a massage into code an agreed arrangement by which certain sign are given a special secret meaning.

 

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