Effective Communication Is A Vital Tool For Achieving Organizational Profitability
(A Case Study Of Nigerian Bottling Company, 9th Mile Corner, Enugu)
Effective communication within an organization is indispensable for driving profitability and achieving business objectives. Clear and concise communication fosters synergy among team members, enhancing productivity and efficiency in executing tasks and projects. By ensuring that information flows seamlessly across departments and levels of hierarchy, organizations can minimize errors, avoid misunderstandings, and expedite decision-making processes. Moreover, open channels of communication promote innovation and creativity, as employees feel empowered to share ideas and perspectives freely. Effective communication also plays a crucial role in building strong relationships with clients and stakeholders, thereby bolstering customer satisfaction and loyalty, which ultimately translates into increased sales and revenue. Hence, prioritizing communication strategies and fostering a culture of transparency and collaboration is paramount for organizations striving to thrive in today’s competitive market landscape.
Many organization encounter various problems in communication within or outside the organization. Due to this fact, the researcher deemed it necessary to research into various commutation techniques system, methods and channels of communication adopted by Nigerian Bottling Company Plc in the achievement of an organizational profitability.
The aims of this write up was actually to determine the adequacy of communication system in Nigerian Bottling Company and also the possible barriers, that would hinder the effectiveness of the system which in turn effects the organization profitability. In carrying out this research, rearview of related authors works were actual barriers, principle and importance of
Communication.
To ascertain the people opinion on the adequacy and the possible communication barriers, there would be no other way of determining the opinion of different individuals than through questionnaires, oral interview and observation.
From the questionnaire, presentation of analysis and interpretation of data were drawn. Showing that there were certain communication barriers that hinder organization profitability. Some recommendation were then deduced from the finding which the researcher feels that of management adopted it may improve effective communication system in Nigeria Bottling Company.
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF PROBLEMS
1.3 PURPOSE OF THE STUDY
1.4 RESEARCH QUESTION
1.5 RESEARCH HYPOTHESIS
1.6 SIGNIFANCE OF THE STUDY
1.7 SCOPE/DETIMITATION OF THE STUDY
1.8 LIMITATION OF THE STUDY
1.9 DEFINITION OF TERMS
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 HISTORICAL OVERVIEW
2.2 MEANING OF EFFECTIVE COMMUNICATION
2.3 TYPES OF COMMUNICATION
2.4 THE COMMUNICATION PROCESS
2.5 DIFFERENT BETWEEN COMMUNICATION
AND EFFECTIVE COMMUNICATION
2.6 METHODS / CHANNELS OF COMMUNICATION
2.7 BARRIES OF COMMUNICATION
2.8 PRINCIPLES OF EFFECTIVE COMMUNICATION
CHAPTER THREE
3.0 RESEARCH DESIGN AND METHODOLGY
3.1 INTRODUCTION
3.2 RESEARCH DESIGN METHODS
3.3 SOURCES OF DATA
3.4 METHODS OF DATA COLLECTION
3.5 POPULATION OF STUDY AND SAMPLE SIZE DETERMINATOR
3.6 SAMPLING TECHNIQUES / PROCEDURES
3.7 VALIDITION OF RELIABILITY OF MEASURING INSTRUMENT
3.8 METHOD OF DATA / STATISTICAL ANALYSIS
CHAPTER FOUR
4.0 DATA PRESENTATION AND ANALYSIS OF INTERPRETATION
4.1 BRIEF INTRODUCTION
4.2 PRESENTATION AND ANALYSIS OF DATA COLLECTED
4.3 TESTING OF HYPOTHESIS
4.4 SUMMARY OF RESULTS
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS, CONLUSION AND RECOMMENDATION
5.1 SUMMARY OF FINDINGS
5.2 CONCLUSION
5.3 RECOMMENDATION
5.4 SUGGESTIONS FOR FURTHER RESEARCH
REFERENCES
APPENDIX
QUESTIONNAIRE
INTRODUCTION
Communication consists of all the processes by which information is transmitted and received. The subject matter may include facts, intentions, attitudes etc, and the chief purpose of communication is to make the receiver to understand what is in the mind of sender.
Therefore, communication is incomplete unless it is received and understood. As the usual outcome of the understanding is charge in behaviour, effective communication can be regarded a part of a learning process.
Every organization depends fro is daily operations on intricate communication network, which has improved over the years and has proved itself indispensable. The bigger the firm, the more elaborate the system becomes, and the greater the like whood of expensive and time wasting. Mistake caused but the misunderstanding of the system form the psychological point of view, communication have a value which goes beyond the transmission and reception of information. The form which a communication takes profoundly effect attitude of the employees and the degree to which they understand and support management policies. Many individual disputes originate from the failure of communication the understanding by the employees of the intentions of management or a misinterpretation of company’s policy.
1.1 BACKGROUND OF THE STUDY
Communication is fundamental to the existence of every human organization and it is so vital that without it no organization can succeed. Infact, communication is indispensable to human existence. Because one must like to communicate with people around him or her to share experience, ideas and feelings.
In an organization, one can only imagine what would happen of no communication exists. The employees will like to know when changes especially those that will affect them are about to take place. They will like to know what is expected of them in the organization to act in accordance with the standard rules and regulation and to let their feeling, desires, aspirations and effects to be known ans recognized. Other members of the organization particularly the management. A good organization is the one which derives its objective from those of its members and this can only be achieved by establishing an effective down-ward, upward and lateral communication system. Hence, many organization plans was not successfully achieved, due to the poor communication channel used.
1.2 STATEMENT OF THE PROBLEM
This study to solve the following research problems on effective communication in an organization performance especially in Nigerian Bottling Company seeks to answer the following questions,
1) The company lacks modernize or latest communication gadgets.
2) The company experience poor communication channel.
3) Some managers are disillusioned. Because major decision affecting their departments are taken without them being included.
4) Most of the important directives given are treated with little or no seriousness.
5) Little of the information in the organization comes trhoug grapevine.
6) Overloading of information towards the junior staff.
7) Some of the workers are illiterate and cannot read or write.
1.3 PURPOSE OF THE STUDY
The purpose of study among other things includes the following.
1) To evaluate the method of disseminating effective communication in the organization.
2) To ascertain if the employees of the company know what is expected from them
3) To examine the importance of communication to the company
4) To identify how efficient is management in ensuring that the barriers to the effective communication are carefully eliminated.
5) To assert the barriers to effective communication.
1.4 RESEARCH QUESTIONS
1) Does effective communication influence employee performance in the organization?
2) What are the methods of disseminating effective communication in the organization?
3) Do the employees of the company know what is expected from them?
4) Does the effectiveness of communication depend on the organizational structure?
1.5 SIGNIFICANCE OF THE STUDY
The researcher therefore aims at focusing the attention of business managers to the importance of communication in business organization.
Specifically, this study will be of great help to Nigerian Bottling Company, their customers and of course the researcher and the academic world.
It will benefit the company a lot by helping them to know the best media or medium to use.
The academic world, this study is expected to increase the store of knowledge. The researcher stands opportunity to gain from the study in areas of communication. Students and lectures benefits from this research work also.
1.6 SCOPE OF THE STUDY
The impact of communication for effective organization performance in Nigeria affects almost all aspects of the organization but given the limited time and available resources, it is unreliable to contemplate on all the organizations in Nigeria of Enugu state.
Hence the study is consequently limited to Nigerian Bottling Company Plc, Nsude, 9th mile corner near Enugu. This firm has been selected with the hope that information from it will help us to identify the effect of communication in the organization performance of the company.
1.7 LIMITATION OF THE STUDY
Conducting an empirical research is not an easy task, even for a competent researcher. This research on effective communication for achieving organizational profitability was not an exception to the usual constraints and other problems associated with simile researchers in our society. Environment problem vary from one place to another, depending on such factors as the temperament of the respondents, the nature of the research level of education of the respondents.
Despite the above fact is external to the researcher personnel constraints such as limited time, limited reassures, finance, inadequate data and secrecy of certain records were encountered.
1.8 DEFINITION OF TERMS
COMMUNICATION: – According to Hybels and weave (1986, p.6) communication is a process in which people share information ideas and dealings. Also it can be defined as the process of transmitting and receiving information.
ORGANIZATION: An organization is refer to when people come together to work in pursuit of common goals, they established a hierarchy of authority in other to attain the common goals, they also in the process divide tasks according to members area of specialization so that the human resource. Within the organization can be properly harnessed to achieve the set objectives.
PERFORMACNE: This refers to as the notable action or achievement.
VITAL: Which mean absolutely necessary?
TOOL: A device or implement used from a particular task.
SHARE PROJECT MATERIALS ON:
Effective Communication Is A Vital Tool For Achieving Organizational Profitability:
Effective communication is indeed a vital tool for achieving organizational profitability. It plays a fundamental role in ensuring that a company operates efficiently, meets its goals, and remains competitive. Here are several reasons why effective communication is crucial for organizational profitability:
- Clarity of Goals and Objectives: Effective communication ensures that all members of an organization understand the company’s goals and objectives. When employees are clear about what they need to achieve, they can align their efforts accordingly, reducing confusion and wasted effort.
- Efficient Problem Solving: In any organization, issues and challenges arise. Effective communication helps in identifying problems early and communicating them to the relevant stakeholders. This timely sharing of information allows for quicker problem-solving, reducing potential losses.
- Enhanced Employee Engagement: Engaged employees are more productive and committed to their work. Effective communication fosters engagement by keeping employees informed about company developments, changes, and opportunities. Engaged employees are more likely to contribute positively to the company’s profitability.
- Innovation and Creativity: A culture of open communication encourages employees to share their ideas and innovations. This can lead to the development of new products, services, or processes that can increase profitability by opening up new markets or reducing costs.
- Customer Satisfaction: Communication is not limited to internal stakeholders. Effective communication with customers is essential for understanding their needs, resolving issues, and providing excellent service. Satisfied customers are more likely to become loyal, repeat buyers, contributing directly to profitability.
- Cost Reduction: Miscommunication can lead to costly errors and inefficiencies. For example, misunderstanding customer requirements can result in rework or product recalls. Effective communication helps in reducing such costly mistakes.
- Change Management: In today’s fast-paced business environment, organizations must adapt to changes quickly. Effective communication is essential during times of change to ensure that employees understand the reasons behind changes, their roles, and how these changes relate to the organization’s profitability.
- Supply Chain Management: Efficient communication with suppliers and partners is critical for a smooth supply chain operation. Delays or misunderstandings in the supply chain can lead to increased costs, which can impact profitability.
- Risk Management: Effective communication helps in identifying and mitigating risks. Whether it’s financial risks, compliance issues, or market volatility, clear communication allows an organization to respond effectively, minimizing potential losses.
- Data-Driven Decision-Making: Data is crucial for making informed decisions. Effective communication ensures that relevant data is accessible to decision-makers, enabling them to make choices that positively impact profitability.
In conclusion, effective communication permeates all aspects of an organization’s operations. It ensures that information flows smoothly between stakeholders, facilitating better decision-making, reducing errors, and ultimately contributing to the organization’s profitability. Therefore, investing in improving communication within an organization is a wise strategy for long-term success.