Yield Management Strategy in Kenya's Town Hotels

Opportunities And Scope In Room-Stock Management

The Yield Management Strategy in Kenya’s Town Hotels Complete Project Material (PDF/DOC)

Chapter One

1.0 INTRODUCTION
This chapter introduces the Yield Management Strategy in Kenya’s Town Hotels and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction

The chapter presents a review of related literature that supports the current research on the Yield Management Strategy in Kenya’s Town Hotels, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes

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