Public Perception Towards Billboard Advertisement
A Case Study Of 2015 General Electiom Campiagn Period Enugu North Metropolies
Pages: 52 | Words: 7279 | Chapters: 1-5 | Type: Project
Abstract
The objective of the study was to assess the relevance of billboards as a means of political information. The study aimed to investigate the impact of billboard advertisements on the public using the theoretical frameworks of individual difference theory and social relationships. A survey research method was employed as the research design, with questionnaires serving as the primary data collection instrument. The study focused on the population of Enugu North Metropolis, utilizing a judgmental sampling technique to determine the sample size.
The findings indicated that the public's perception of billboards did not significantly influence their choice of candidates. Therefore, the researcher concluded that respondents viewed the electoral process as credible, but their perception of billboards did not affect their judgment
Table of Contents
Title page
Certification page
Approval page iii
Dedication
Acknowledgements
Table of contents
Abstract
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problems
1.3 Objectives of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Introduction
2.2 Review of concepts
2.3 Review of related studies
2.4 Theoretical Framework
2.4 Summary of Literature review
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research design
3.3 Population of study
3.4 Sampling technique/sample
3.5 Sampling Techniques
3.6 Description and Research Instrument
3.7 Reliability/validity of data Generating Instrument
3.8 Method of data collection
3.9 Method of data analysis
CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA
4.0 Introduction
4.1 Data Presentation
4.2 Data Analysis
4.3 Discussion of findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
References
Questionnaire
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