Marketing Of Commercial Banks Services
Pages: 41 | Words: 5421 | Chapters: 1-5 | Type: Project
Abstract
Commercial banks in Nigeria offer services such as cash deposit, agency services, and provide credit facilities like overdrafts and loans, which are central to their operations. Effectively carrying out these services requires the use of marketing strategies.
Marketing is a relatively new discipline in the Nigerian service industries, including banking, where its absence previously led to strained bank-customer relationships and a decline in service quality. Today, banks employ various marketing strategies such as promotional pricing, distribution channels, and product differentiation.
This study aims to assess the extent to which Nigerian banks have adopted these marketing strategies and their impact on banking habits among Nigerians. Data for this research was gathered from secondary sources, including comprehensive reviews of published and unpublished materials, journals, and other relevant sources.
Table of Contents
Title page
Approval page
Dedication
Acknowledgement
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background of study
1.2 Statement of problem
1.3 Objective of study
1.4 Significance of study
1.5 Limitation of study
1.6 Definition of the terms.
CHAPTER TWO
2.1 THE LITERATURE REVIEW
CHAPTER THREE
RESEARCH DESIGN AND METHOLOGY
3.1 Source of data (secondary data only)
3.2 Locations of data
3.3 Method of data collection
CHAPTER FOUR
4.1 FINDINGS
CHAPTER FIVE
5.1 RECOMMENDATION
5.2 Conclusion
Bibliography
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