Challenges Facing Nigerian Broadcast Media In The New Millennium

This research work dealt on the challenges facing Nigeria broadcast media (a case study of FRCN). This research work is organized in five chapters, for easy understanding, as follows. Chapter one is concern with the introduction, which consist of the (background of the study), statement of the problem, objectives of the study, research questions, research hypotheses, significance of the study, scope of the study etc. Chapter two being the review of the related literature presents the theoretical framework, conceptual framework and other areas concerning the subject matter. Chapter three is a research methodology covers deals on the research design and methods adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding. Chapter five gives summary, conclusion, and recommendations made of the study.

Introduction

1.1 Background of the Study

This academic research work is aimed to examine all the problems that confronted the Nigeria broadcast media in the last century. The major concern is to propose strategies and recommendations capable of repositioning and re arranging the Nigeria broadcast sector as regard to the federal radio corporation of Nigeria (FRCN). It will reveal a comprehensive study of the operations of FRCN with its zonal organization at Gwagwalada, Enugu, Ibandan, Kaduna and Lagos state. But the study should be limited to FRCN Enugu for easy research.

The first studio of the radio distribution system was set up in Lagos at the Glover memorial hall in 1935. Between 1939 and 1949, other studios were commissioned in Ibadan, Kano, Kaduna, Enugu, Abeokuta, Ijebu-ode, Jos, Zaria, calabar and Port Harcourt. They were mainly relay stations from which waved boxes that carried the BBC"s program were extended to the few privileged homes and some community listening centers in the growing urban areas.

Perhaps, it is on record that the first official broadcasting on radio in Nigeria was made by the then governor of Nigeria, Sir Hugh McPherson in may 1949. From then on, radio grew rapidly leading to the establishment of the Nigerian broadcasting service (NBS) the precursor of today"s (FRCN) in 1951. The new service identified itself on air as "radio Nigeria" matters progressed so well in this new enterprise area that by 1956 a bill was passed in the house of representative, for the setting up of a Nigerian broadcasting corporation as successor to NBS.

It is instructive that the reason given from the change of station was in order to remove press criticism that the Nigerian broadcasting service (NBS) is an organ of the Nigerian government.

Thus, even a colonial government was taking the trouble to create a social institution and endow it with the properties of a public trust rather than maintain it as the "voice" of government. This is stations that no government Nigeria (civilian or military) has had the wisdom or courage to confer on present democratic dispensation. That state sub listed more or less until immediately after independence when first signs of governments intention to appropriate the service of the organization to its interest began to appear in the form of the Nigerian broadcasting corporation (NBS) amendment act of 1961.

THE FEDERAL RADIO CORPORATION OF NIGERIA (FRCN)-The coming of the FRCN was one of the four great turning points in the history of the radio broadcasting industry in Nigeria. The first was the establishment of Nigerian broadcasting service. Then, came the founding of the regional government owned station second place followed by the creation of the federal radio corporation in 1978-1979. the fourth landment event was the degeneration of the air waves in 1992.

With the creation of states in 1967 and successful conclusion of the civil war, radio Nigerian expanded exponentially as broadcast studios and transmitters were built in every state capital to connect to the federal broadcasting grid. However, all of that was to change when the federal government decided on a far reaching re organization of radio broadcasting. The NBS was directed to hand over all the new stations it had established in the states to the respective state government and revert to something of the old status quo. The original stations in Lagos, Ibadan and Enugu were then merged with the old northern Nigerian government owned station, the BCNN (also known as radio kaduna.) to form the new FRCN. The new organization was still to be known as radio Nigeria. In time a station was opened in the new federal capital in Abuja. The five stations (Abuja, Lagos, Enugu, kaduna and ibadan) each transmitting on short wave, medium wave and now on frequency modulated wave band which today make up the federal radio corporation of Nigeria network African"s largest radio network.

FRCN in this millennium is charged to work immediately with a will to tackle the many sided and daunting challenges of returning the corporation to it"s rightful place of centrality in the governance process and in the lives of the ordinary people of Nigeria as well as the recognition in the realm of world leading broadcast media like CNN, BBC, VOA, and radio France.

today with clear signals emanating from Abuja and other national stations, radio Nigeria is proudly the network of the millennium and truly the largest radio network in Africa.

1.2 Statement of the Research Problem

The problem under investigation is the challenges facing Nigerian broadcast media in the new millennium. As regard to the federal radio corporation of Nigeria (FRCN)

The study will examine how these challenges affect the Nigerian broadcast media in the gathering and dissemination of information. It will also reveal all the impediments that lead to ineffective coverage"s of the Nigeria broadcast media as regard to the FRCN.

1.3 Objectives of the Study

The major objective of the study is to process strategies and recommendation for repositioning and re engineering the corporation as a more dynamic, responsive and effective corporation in this new millennium. Equally, to be more efficient and competitive as a broadcasting institution capable of generating higher recognition in the realm of international broadcasting and world press.

The study will aim to ascertain how the challenges affect FRCN broadcast coverages and the placement of their performance in the realm of world press. To find out how FRCN compete with foreign broadcasting media like BBC, VOA, CNN and radio France.

To discover whether the FRCN broadcasting differs with the leading world press.

To discover whether the discrepancy can be attributed to lack of professional journalist, obsolete equipment and government broadcasting policies well as political interference in Nigerian governance.

1.4 Significance of the Study

Obviously, the Nigerian broadcast media in the last century could be assessed to have lived reality for shadow, in terms of performance. They have nothing to reckon with due to certain factors.

This study will explore the need for the Nigerian broadcast media to rise up with the jet, modern or supersonic and digitals equipment used by the advanced foreign media i.e. BBC, VOA, CNN and radio France.

The study will make FRCN to call for effective repositioning and reengineering of the corporation. It will portray the need for FRCN to move into the technological no how that pervade the effective coverage and broadcasting. This will call for the need to move in line with the new generation radio broadcasting equipment available in the market and the need for adequate workforce.

In re engineering FRCN, the researcher observed that there is need to toss aside old systems used in the dark or medieval stage of the last century broadcasting and coverage, which involves going back to the beginning and re inventing a better ways of doing things effectiveness, today and tomorrow. This means that FRCN and it"s challenges in the new millennium is expected to overcome the deficit budgeting, abysmal audience apathy, changing technology signals and rising from the deep insensitivity to staff welfare, moral and other personnel policy as well as due recognition in the world leading broadcasting media BBC, VOA, CNN and radio France".

More importantly the study will require a change in Nigerian broad casting media enabled by information and communication technology.

1.5 Research Hypothesis

In attempts to investigate the challenges facing FRCN in this new millennium and the various strategies and forms of overcoming the problems, the following hypothesis has been put in place:

H1: FRCN in this new millennium face digital coverages and broadcast problem.
H0: FRCN in this new millennium does not face digital coverage or broadcast problem

H2: the challenges facing FRCN in this new millennium affect the organization on its coverage and broadcasting.
H0: the challenges facing FRCN in this new millennium does not affect the corporation on its coverage"s and broadcasting.

1.7 Conceptual and Operational Definitions

Conceptual Definition

Challenges

Those questions or problems that hindered and harmed the Nigerian broadcast media as regard to FRCN in the new millennium. I.e. political, social economic and technological problems

broad casting

The systematic dissemination of entertainment, information, education and other features for simultaneous reception by a scattered audience individually or in groups with appropriate receiving apparatus or broadcasting is the transmission of radio and T.V programs intended for the general public reception as distinguished from private signals directed to specific receiver"s.

Millennium

This is how far and future of FRCN in coverage and broadcasting for the last decade " 100 years ago hence, the expected performance of FRCN in this 21st century as regard to the digital broadcast technology.

Coverage

This means the extend of FRCN in reporting both national and international events.

Operational Definition

Challenges

Those things FRCN need, to have a more dynamic, responsive and effective coverage and broad casting globally. To be recognized in the global village.

Technology

That is FRCN to more for the growth and development of modern and supersonic equipment. Hence to too aside the adapted and analogue broadcast equipment and imbibe the use of digital equip0ment.

Re position

That is breaking up bureaucracy having positive changes in political, social, economic and technological improvement.

Coverage

The extent of FRCN audience coverage in Nigeria and the need to cover the rest of the world like BBC, VOA, CNN and radio France international, nigerian launched it"s satellites

CNN

Cable news network

BBC

British broadcasting corporation

VOA

Voice of America.

1.8 Assumptions

It is assume that after this study federal radio cooperation of Nigeria (FRCN) should have the strategies to reposition and re engineer the corporation as a more dynamic responsive and effective corporation. This is because the study explores the need for socio-political change and the need for digital and supersonic equipment to Nigeria broadcast media. It also affirms the need for FRCN recognition in the realm of world lending broadcasting media.

Summary, Conclusion and Recommendation

5.1 Introduction

It is important to ascertain that the objective of this study was to examine the challenges facing Nigerian broadcast media in the new millennium.

In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges facing Nigerian broadcast media.

5.2 Summary

Broadcasting is a worthwhile venture if creatively and tactically managed. This management of modern broadcasting in Nigeria"s public service broadcasting can be successful if channeled through the right new media technologies with a blend of the old media. As a result of the new media, there is the need to determine whether Practitioners in the Nigerian public service broadcasting sector understand the new media technologies as an indispensable tool meant for their effective operations, find out what really constitutes the new media technologies in the broadcast industry, unveiling the advantages the new media technologies hold for the broadcast sector in Nigeria, as well as ascertaining how public service broadcast practitioners in Nigeria perceive the new media; and to know those problems militating against the acceptance or acquisition of the new media in Nigeria. The most public service broadcast stations in Nigeria are still transmitting on analogue broadcast equipment. There is the need to urgently equip the public service broadcasting stations with new media facilities which are capable of placing them in the same pedestal as their counterparts in Africa and other developing countries of the world if properly utilized.

5.3 Conclusion

Broadcasting can be innovating and adventurous if properly handled. This management of modern broadcasting in Nigeria can be successful if channeled through the right new media technologies with a blend of the old media. As a result of variety of new media technologies, there is the need to determine whether Practitioners in the Nigerian broadcasting sector understand the new media technologies as an indispensable tool meant for their effective operations, find out what really constitutes the new media technologies in the broadcast industry, unveiling the advantages the new media technologies hold for the broadcast sector in Nigeria, as well as ascertaining how broadcast practitioners in Nigeria perceive new media technologies. And to know those problems militating against the acceptance or acquisition of these new media technologies by broadcasting stations in Nigeria. These were the main focus of this study. Findings from the research revealed that some broadcast stations in Nigeria are still transmitting on analogue broadcast equipment, Many broadcasting stations in Nigeria are presently equipped with new media facilities which are capable of placing them in the same pedestal as their counterparts in Africa and other developing countries of the world if properly utilized, and that most broadcasters sampled are quite satisfied with the use of new media technologies in broadcasting especially the Internet, Cable satellite receiver, the mobile phones and computer.

5.4 Recommendations

Haven completed the study, the researcher therefore put forward the following recommendations;
Nigerian public service broadcasters should fully embrace and adapt to the use of new media technologies in other to fully remain relevant in the industry. That for the dream of the National Broadcasting Commission (NBC) on the phasing out of analogue broadcasting equipment to be realised in 2017, the commission must step up efforts geared at ensuring that broadcasting stations acquire standard facilities capable of putting Nigeria"s broadcasting industry in the same pedestal as its counterparts globally. To ensure effective and maximum utilization of new media technologies in the public service broadcasting, efforts should be made by the relevant stakeholders to ensure that broadcasters in the public service are trained properly on how to use digital broadcasting equipment. Government as a matter of policy must ensure that there is total removal of all barriers militating against the acquisition of new media facilities for broadcasting in public service broadcasting. Public service broadcasters, directors, producers and other key personnel in public service broadcasting should be trained on the recent technological innovations with regards to the use of Internet, computer and satellites; and have a grounded knowledge of the New Media.

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