Influence Of Cooking Shows In Educating Women In Their Food Preparation

This study was carried out to examine the influence of cooking shows in educating women in their food preparation in Owerri, Imo State. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprised of were mothers resident in Owerri, Imo State. In determining the sample size, the researcher purposefully selected 57 respondents and 50 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables, while the hypotheses was tested using Chi-square Statistical tool. The result of the findings reveals that the extent to which cooking shows is practiced in Nigeria is low .The study also revealed that the cooking shows enhanced the cooking and food preparation of families in Nigeria. Furthermore, the study shows that women are learns a new approach to some food preparation through cooking shows. Therefore, it is recommended that systematic efforts, with a focus on healthy nutrition, by celebrity chefs who provide nutritional advice through their cooking shows can contribute to the acquisition of a healthier diet among their audience. However, it is imperative for celebrity chefs to have an adequate and up-to-date knowledge of healthy nutrition. And Advice celebrity chefs provide on cooking shows that reach the public most efficiently can contribute to public health.

Introduction

1.1 Background of the Study

Cooking show or cookery programme is a television genre that presents food preparation in a kitchen studio set. Typically the show"s host, often a celebrity chef, prepares one or more dishes over the course of an episode, taking the viewing audience through the food"s inspiration, preparation, and stages of cooking. Wikipedia (n.d)

Also, such shows often portray an educational component, with the host teaching the viewers how to prepare different meals, but some (such as Chopped, Iron Chef or Junior Masterchef) are competitions that are primarily for entertainment(De Solier, 2005; Ketchum, 2005).

Similarly, Oyekanmi (2006:4) defines television as is a medium combining both sound and visual sent from a station through a wireless means to the receiving set. The beginning of television is linked with scientific invention that is, those who did not have any knowledge of its social importance such as education, information and entertainment.

Television is an electronic device used to receive sound and images which create television programme that people can watch.

However, Television is considered the most effective means of communication; it is also very powerful and popular medium. It is said that television has altered our world. It influences the minds of people and also changes our perception about life style ranging from from culture, politics, sport to the kitchen. A good example is "My Kitchen" a television programme on NTA designed to teach and educate women on foods and cooking in general(De Solier, 2005; Ketchum, 2005).

Without doubt television is one of the engines that propel the social development for its continuity and realization through: Informing, entertaining, and persuading. Television is a powerful tool for social change in any society.

Women, including adolescents, young adults and mothers, are primarily responsible for food preparation functions within the home environment. It is obvious that such programme "my Kitchen" attracted their attention than man because it enhances their cooking and food preparation skills. Also, mothers are the primary role models and teachers of cooking and food preparation skills across age and socioeconomic groups (SES), followed by school-based education.

Suhail, et. al. (2012) said television kitchen programme has increased knowledge about food and diversified menus. Housewives, who previously used to frown upon cooking, are now taking delight in mastering this art. The numerous food channels with their chefs and experts have become food gurus, transferring their skills conveniently to every person desiring to spruce up their dinner, diversifying dining tables with an assortment of food both local and international, and reforming eating habits along the way. It is against this backdrop that the research x-rays the extent which NTA Programme My Kitchen has impacted in educating women in Lagos in their food menu and preparation(De Solier, 2005; Ketchum, 2005).

1.2 Statement of the Problem

The research examines the influence of influence of cooking shows in educating women in their food preparation. Epileptic power supply rocking Nigeria society has denied so many communities especially rural ones to have access to cooking shows. It is not clear whether women cooking shows. Television been an audio-visual medium persuade people more than any other mass media (Ozor, 2015). The high level of stress and poverty among Nigerian women did not influence them to change their menu since most of the foods prepare on the television are relatively expensive.

It is against this backdrop that the research investigates the extent which cooking shows have impacted in educating women in their food preparation.

1.3 Objectives of the Study

To find out the extent to which cooking shows is practiced in Nigeria

To find out whether cooking shows has enhanced the cooking and food preparation of families in Nigeria.

To determine whether women are learning a new approach to some food preparation through cooking shows.

1.4 Research Questions

To what extent iscooking shows practiced in Nigeria?

Has cooking shows enhanced the cooking and food preparation of families in Nigeria?

Are women learning a new approach to some food preparation through cooking shows?

1.5 Research Hypotheses

H01: The extent to which cooking shows is practiced in Nigeria is very high.

H02: Cooking shows has not enhanced the cooking and food preparation of families in Nigeria.

1.6 Significance of the Study

This study, hopefully will help to identify the influence of "Maggi Star Kitchen" NTA programmes on the food menu and preparation of women in Lagos metropolis.

The result and findings will enhance NTA to improve on the lapses of the programmes to suit more women.

It will bring to the fore the effective and importance of television programmes in achieving the much-desired delicious and nutritious foods with less money.

It will also enable TV stations to understand and appreciate its areas of weakness and strength with a view to improve on them so as to serve their coverage jurisdiction and nation better.

Findings of this research will serve as a good literature for both scholars and students of mass communication and others who might want to carry out similar or related research in the future.

Media houses will also learning the nature of programme that can enhance and capture the attention of women and how to schedule.

1.7 Scope of the study

The research which investigate the influence of cooking shows in educating women in their food preparation.

The study specifically focuses on finding out the extent to which cooking shows is practiced in Nigeria, finding out whether cooking shows has enhanced the cooking and food preparation of families in Nigeria and determining whether women are learning a new approach to some food preparation through cooking shows. The respondents for this study will be obtained from mothers resident in Owerri, Imo State.

1.8 Limitations of the Study

In the course of carrying out this study, the researcher experienced some constraints, which included time constraints, financial constraints, language barriers, and the attitude of the respondents. However, the researcher were able to manage these just to ensure the success of this study.

Moreover, the case study method utilized in the study posed some challenges to the investigator including the possibility of biases and poor judgment of issues. However, the investigator relied on respect for the general principles of procedures, justice, fairness, objectivity in observation and recording, and weighing of evidence to overcome the challenges.

1.9 Operational Definition of the Terms

Influence:

It refers to the contribution or influence which My kitchen programme on has on women food menu.

Cooking Shows:

These refer to the show on television where foods are prepared and analyzed for the viewing pleasure of women.

Broadcasting:

This is the means of making and sending out radio programmes and is also the process of talking to the audience about something.

1.10 Organization of the Studies

The study is categorized into five chapters. The first chapter presents the background of the study, statement of the problem, objective of the study, research questions and hypothesis, the significance of the study, scope/limitations of the study, and definition of terms. The chapter two covers the review of literature with emphasis on conceptual framework, theoretical framework, and empirical review. Likewise, the chapter three which is the research methodology, specifically covers the research design, population of the study, sample size determination, sample size, and selection technique and procedure, research instrument and administration, method of data collection, method of data analysis, validity and reliability of the study, and ethical consideration. The second to last chapter being the chapter four presents the data presentation and analysis, while the last chapter(chapter five) contains the summary, conclusion and recommendation.

Chapter One:

Introduction

1.1 Background of the Study

1.2 Statement of the Problem

1.3 Objective of the Study

1.4 Research Questions

1.5 Significance of the Study

1.6 Scope of the Study

1.7 Limitation of the Study

1.8 Definition of Terms

1.9 Organisations of the Study

Chapter Two:

Review of Literature

2.1 Conceptual Framework

2.2 Theoretical Framework

2.3 Empirical Review

Chapter Three:

Research Methodology

3.1 Research Design

3.2 Population of the Study

3.3 Sample Size Determination

3.4 Sample Size Selection Technique and Procedure

3.5 Research Instrument and Administration

3.6 Method of Data Collection

3.7 Method of Data Analysis

3.8 Validity of the Study

3.9 Reliability of the Study

3.10 Ethical Consideration

Chapter Four:

Data Presentation and Analysis

4.1 Data Presentation

4.2 Analysis of Data

4.3 Answering Research Questions

4.4 Test of Hypotheses

Chapter Five:

Summary, Conclusion and Recommendation

5.1 Summary

5.2 Conclusion

5.3 Recommendation

References

APPENDIX

QUESTIONNAIRE

• Broadcast Media Influence Of Cooking Shows Education And Educating Women In Their Food Preparation

• Mass Communication Project Topics and Materials