Students Radio Programme Preference Of Selected Radio Stations And Listeners

In the study, the research had critically examined the students radio programmes preference. The ultimate purpose of this study were to determine if students listenership to radio is based on timing of such programmers using Heartland FM and Orient FM to evaluate and ascertain the students level of listenership based on the stations packaging (content).

The result of the study showed that majority of the (students) are (54%) also majority of the (students) are between the age range of 21-25. the already study also reveals that the listen to radio programme based on program timing also of the students go for such programme based on the package (content) of the programme of the students listen to programmes for informative and educative purpose.

Students have their different reasons for preferring / selecting the different programme aired.

1.0 Introduction

1.1 Background Of The Study

One of the distinguishing features of human beings is that he is endowed with free will from creation. He is therefore free to act and prefer whatever seems satisfactory in terms of listening or viewing.

However, as a social being, he is expected to align his values with those as the society where he lives. As such, information they say is education and as well power.

The increasing number of communication media has made communication research an imperative.

Today, there are so many radio stations in the country with focus on catering for the audience needs. Therefore, there is need to fine out how audience communication needs can be met. (NWAOGU 2010: 352).

For instance, we need to understand through research, which programme the audiences prefer Select at a particular time and why.

Since the increasing number or media houses are demanding for the attention and listenership of the audience there is need for a research into factors that enhance the competitive edge of a programme.

This research will allow each media organization to know its area of competitive advantage by understanding its area of strength, weakness, opportunities and threats as to obtain their target goal which is satisfying their audience.

In meeting audience programmes needs the problem of choice, this has poised a great challenge to radio stations. It is on that basic that we ask; does student"s programmes preference have anything to do with circumstances beyond their control? (Time).

On the other hand, it will be right to also clarity the programme classification of the selected media houses to know it media houses have taken cognizance of their audience needs in packaging their program, one will therefore ask; Have radio stations been able to package their programmes in every way it will satisfy their listeners audience?

1.2 Statement Of The Problem

In our everyday life we are faced with the reality of making choices. Our quest to satisfy our want at a particular time has resulted to the choice of programmes that we listen to on radio. We ask if circumstances surrounding and individual determine the selection of programme we listen to?

Despite the array of daily programmes in our radio stations, students still have preferred programmes, which suite their desire at the particular time. Why are some programmes preferred at some particular time to others? Does the individual at anytime prefer to listen to news and other educative programmes? What forms their search in programme selection?

1.3 Objective Of The Study

Based on the statement of the problems.

The study will help find out what programmes students prefer.

It will help radio stations know how to package their programmes to suite the audience preference.

1.4 Research Questions And Hypothesis

Why do students listen to radio programmes?

Do students receive radio signals?

Do students prefer/select radio programme based on time?

Do they listen to radio programme based on the package (content)?

Do students listen to radio programme for informative/educative purpose?

Hypothess

H2. Student proprammes preference is not based on timing of such programmes

H2. Student"s preference to a particular programme is strictly not based on packaging of such programme.

1.5 Scope And Limitation Of Study

This study, student"s radio programme preference which affects the Nigerian states, in delimited to Owerri, Imo state, as covering all the states will be very tedious. Its focus is on the two (2) radio stations in Owerri Radio Nigeria Heartland FM (100.5) MHZ and Imo Broadcasting Corporation Orient FM (94.4) MHZ.

1.6 Limitations On The Study

Limitations refer to anything that is a barriers or hindrance to the successful execution of a research work and study. However, there will be problem in the courses of this study; a result from lack of fund will limit us from carrying out a thorough research work on this topic, these constraints our work.

1.7 Definition Of Terms

Students:

According to the oxford Advanced learners Dictionary. Is a person who is studying at university or collage?

Radio:

The activity of broadcasting programmes for people to listen to.

Radio Programme:

Wikipedia defined radio programme as the contents that a radio broadcast.

Preference:

According to the Oxford Advanced Learner Dictionary. Is a greater linking for an alternative over another or others?

Operationalization of terms

Is where words used peculiarly to the study is defined, for their significance and in the context of the study.

Students:

Here is referred to the listener in tertiary institution.

Radio:

This is a piece of equipment used in listening to programmes aired to the public.

Radio Programme:

A radio programme is a schedule event or presentation designed for a predetermined audience.

Preferences:

This can be used here to mean the most desired at any given time.

5.0 Summary Of Findings, Conclusion And Recommendation

5.1 Summary Of Findings

In the study the research had critically examined the student"s radio programmmes preference.
The ultimate purpose of this study were to determine if students listenership to radio is based on timing of such programmes using Heartland FM and Orient FM to evaluate and as certain the students level of listenership based on the stations packaging (content).

A total of (200) two hundred respondent"s randomly selected for this study population constituted. The sample for the work well structured questionnaire was carefully developed and is used for data collection. The data analysis was done using simple percentage and frequency table bar charts while chi-square was used to test the hypothesis at 0.05 level of significance.

The result of the study showed that majority of the respondents were made (54%) also majority of the respondents are between the age range of 21-25. the study also reveals that the respondents listen to radio, making the work researchable. Most of the respondents (73%) listen to radio programme based on programme timing. Also 70% of the respondents go for such programmes based on the package (content) of the programme. 77% of the respondents listen to programmes for informative & educative purpose. Also 70% of the respondents receive a radio. One of the reasons for carrying out this study is to find out why students prefer some programme to another. The table 4.8 shows higher level of percentage of the respondent that to radio programme based on time.

In summary, students have their different reason for performing / selecting the different programme aired, but according to this study, higher percentage of the students (respondents) determinant for preferring some programmes which solves the why? They prefer some programmes to the others.

5.2 Conclusion

Based on the finding the following conclusions were drawn:

That despite the array of programmes from each station. Time is still a determinant for the programmes the students prefer/select

That the packaging (content) of the radio programmes also determines their preference to such progrmmes.

That majority of the respondents listen to radio programmes for informative/educative purpose.

5.3 Recommendations

Further research of this nature, should be conducted by radio stations in other to know the students (audience) preference of the programme the air.

The stations should research further to know also why they prefer these programmes as it will help them in packaging the program.

The radio station should present programmes that suites the students time.

Students of mass communication should conduct further research of this nature to enable them find out other possible ways the audience could be satisfied by the radio stations for improvement of some preference.

Preliminary Page(s)

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of contents

Chapter One

1.0 Introduction

1.1 Background of the study

1.2 Statement of the problem

1.3 Purpose of study

1.4 Research questions

1.5 Scope and limitation of study

1.6 Limitation of study

1.7 Definition of terms / concepts

Chapter Two

2.0 Literature Review

2.1 History of radio

2.2 The Nigerian experience

2.3 The use of radio

2.4 Radio as a mass media

2.5 Use of radio in nomadic education

2.6 Radio programming

2.7 Characteristics of leaning through radio

2.8 Influence of good listernership

2.9 The golden rule of radio programme

2.10 Theoretical frame work

2.11 Brief history of the two selected radio stations

Chapter Three

3.0 Research Design

3.1 Area of study

3.2 Population

3.3 Sample size

3.4 Sample technique

3.5 Method for data collection

3.6 Validity of the instrument

3.7 Method of data analysis

Chapter Four

4.0 Data Presentation

4.1 Data Analysis

Chapter Five

5.0 Summary Of Findings, Conclusion And Recommendation

5.1 Summary of findings

5.2 Conclusion

5.3 Recommendations

References

Appendix

Questionnaire

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