Advertisers Preferences Of Media Channel Problems, Choice, And Reasons

(A Comparative Study Of Daily Sun Newspaper And Newswatch Magazine)

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Chapter One

INTRODUCTION
This chapter introduces the Advertisers Preferences Of Media Channel Problems, Choice, And Reasons and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Advertisers Preferences Of Media Channel Problems, Choice, And Reasons, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Advertisers Preferences Of Media Channel Problems, Choice, And Reasons Is Relevant To Students And Researchers In Marketing And Related Fields.