Application Of Marketing Concept In Nigerian Banking Industry

(A Case Study Of Union Bank Nig. Ltd Owerri)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Application Of Marketing Concept In Nigerian Banking Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Application Of Marketing Concept In Nigerian Banking Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Banking and Finance (1624), Finance (1347)

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