Assessing The Effectiveness Of Corporate Social Responsibility (CSR) Initiatives On Brand Image And Consumer Behaviour

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Chapter One

INTRODUCTION
This chapter introduces the Assessing The Effectiveness Of Corporate Social Responsibility (CSR) Initiatives On Brand Image And Consumer Behaviour and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Assessing The Effectiveness Of Corporate Social Responsibility (CSR) Initiatives On Brand Image And Consumer Behaviour, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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