The Assessment of Consumers’ Purchasing Behaviour and Preferences for Value-added Sweet Potato Products Complete Project Material (PDF/DOC)
1.0 INTRODUCTION
This chapter introduces the Assessment of Consumers’ Purchasing Behaviour and Preferences for Value-added Sweet Potato Products and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.
2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Assessment of Consumers’ Purchasing Behaviour and Preferences for Value-added Sweet Potato Products, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…
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