Business Administration

Assessment of Consumers' Purchasing Behaviour and Preferences for Value-added Sweet Potato Products

Case Of Homabay And Nairobi Counties, Kenya

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The Assessment of Consumers’ Purchasing Behaviour and Preferences for Value-added Sweet Potato Products Complete Project Material (PDF/DOC)

Chapter One

1.0 INTRODUCTION
This chapter introduces the Assessment of Consumers’ Purchasing Behaviour and Preferences for Value-added Sweet Potato Products and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

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