Assessment of Consumers' Purchasing Behaviour and Preferences for Value-added Sweet Potato Products

Case Of Homabay And Nairobi Counties, Kenya

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Assessment of Consumers’ Purchasing Behaviour and Preferences for Value-added Sweet Potato Products and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Assessment of Consumers’ Purchasing Behaviour and Preferences for Value-added Sweet Potato Products, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Related Field(s):

Business Administration (3321)

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