Marketing

Assessment Of Effective Marketing Strategy And Consumer Purchasing Behaviour In E-Marketing

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Assessment Of Effective Marketing Strategy And Consumer Purchasing Behaviour In E-Marketing and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Assessment Of Effective Marketing Strategy And Consumer Purchasing Behaviour In E-Marketing, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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