Assessment Of The Broadcast Media In The Campaign Against Malaria In Rural Community
Abstract
The primary objective of this study is to assess the broadcast media in the campaign against malaria in rural community. The study further discussed the extent at which malaria affect the people in Ethiope-East L.G.A, the extent are the broadcast media carry out campaigns against malaria, the extent do audience respond to malaria campaigns on broadcast media , the demographic factors affect audience awareness of malaria campaigns by broadcast media and the challenges facing the broadcast media in campaigning against malaria in Ethiope East L.G.A. The research adopted the survey descriptive design and with the aid of convenience sampling method, the researcher conveniently selected One-hundred and fifty (150) participant who are Ethiope East L.G.A.. Self- structured questionnaire was issued to the respondent of which one-hundred and forty-one (141)responses were retrieved and validated for the study. The study made use of of descriptive analysis and inferential statistics where data from field survey was analyzed using simple percentage, mean and standard deviation presented in frequencies and tables. Findings of the study of the reveals that theextent at which malaria affect the people in Ethiope-East L.G.A is high also theextent at which the broadcast media carry out campaigns against malaria is high howbeit The challengesfacing the broadcast media in campaigning against malaria in Ethiope East L.G.A includes lack of sponsors, target audience lacks access to radio and television gadget, audience health belief on appropriate malaria treatment and channel’s poor signal strength .The study however recommended that Media organization need to recognize that they have an important role to play in the fight to minimize health misinformation in Nigeria and across Africa thus this should enhance their effectiveness in performing their social responsibility of sensitizing the masses on health matters. More so, Health practitioner should endeavour to volunteer in phone-in-programme as they have core knowledge on the subject and will bring clarity to audience questions on utilization on insecticide treated net.
Aims and Objectives
The basic objectives of this study are:
- To examine the nature of malaria in Ethiope East L.G.A.
- To ascertain the awareness level of broadcast media campaigns against malaria in Ethiope East L.G.A .
- To determine how audience response to malaria campaigns on broadcast media in Ethiope East L.G.A.
- To find out the demographic factors that affect audience awareness to malaria campaigns by broadcast media in Ethiope East L.G.A?
- To find the challenges hindering media campaigns of malaria in Ethiope East L.G.A?
Research Questions
- To what extent is malaria affecting the people in Ethiope-East L.G.A?
- To what extent are the broadcast media carrying out campaigns against malaria in Ethiope East
- To what extent do audience respond to malaria campaigns on broadcast media in Ethiope East L.G.A?
- What demographic factors affect audience awareness of malaria campaigns by broadcast media in Ethiope East L.G.A?
- What are the challenges facing the broadcast media in campaigning against malaria in Ethiope East L.G.A?
Chapter One
1.0 INTRODUCTION:
This chapter introduces the Assessment Of The Broadcast Media In The Campaign Against Malaria In Rural Community and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO67155]…
Chapter Two: Literature Review
2.0 INTRODUCTION:
This chapter provides the background and context of the research problems, reviews the existing literature on the Assessment Of The Broadcast Media In The Campaign Against Malaria In Rural Community, and acknowledges the contributions of scholars who have previously conducted similar research [REV67155] …