Assessment Of The Practice Of Marketing Concept In Banking Industries In Nigeria

(A Case Study Of Afribank Nig. Plc, Enugu)

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Chapter One

INTRODUCTION
This chapter introduces the Assessment Of The Practice Of Marketing Concept In Banking Industries In Nigeria and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Assessment Of The Practice Of Marketing Concept In Banking Industries In Nigeria, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Assessment Of The Practice Of Marketing Concept In Banking Industries In Nigeria Is Relevant To Students And Researchers In Marketing And Related Fields.