Behavioural Determinants Influencing the Purchase of Imported and Locally Made Apparel among Consumers

1.0 INTRODUCTION
This chapter introduces the Behavioural Determinants Influencing the Purchase of Imported and Locally Made Apparel among Consumers and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

In this chapter, Behavioural Determinants Influencing the Purchase of Imported and Locally Made Apparel among Consumers is critically examined through a review of relevant literature that helps explain the research problem and acknowledges the contribution of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps …