Brand Equity And Marketing Performance Of Beverage Firms In Port Harcourt

1.0 INTRODUCTION
This chapter introduces the Brand Equity And Marketing Performance Of Beverage Firms In Port Harcourt and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

In this chapter, Brand Equity And Marketing Performance Of Beverage Firms In Port Harcourt is critically examined through a review of relevant literature that helps explain the research problem and acknowledges the contribution of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps …