Brand Equity And Marketing Performance Of Beverage Firms In Port Harcourt

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Chapter One

INTRODUCTION
This chapter introduces the Brand Equity And Marketing Performance Of Beverage Firms In Port Harcourt and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Brand Equity And Marketing Performance Of Beverage Firms In Port Harcourt, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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