Brand Equity And Sales Performance

(A Survey Of Selected Manufacturing Companies In Port Harcourt)

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Brand Equity And Sales Performance and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO77366]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Brand Equity And Sales Performance, and acknowledges the contributions of scholars who have previously conducted similar research [REV77366] …

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    • Title: Brand Equity And Sales Performance: (A Survey Of Selected Manufacturing Companies In Port Harcourt)

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