Brand personality and customer purchase of smartphone by masters' students in selected public university campuses
Chapter One
1.0 INTRODUCTION:
This chapter introduces the Brand personality and customer purchase of smartphone by masters’ students in selected public university campuses and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO52846]…
Chapter Two: Literature Review
2.0 INTRODUCTION:
This chapter provides the background and context of the research problems, reviews the existing literature on the Brand personality and customer purchase of smartphone by masters’ students in selected public university campuses, and acknowledges the contributions of scholars who have previously conducted similar research [REV52846] …