Consumer Sales Promotion Effectiveness: An Examination Of Sales Promotion Technique Preferences Of Nigerian Consumers

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Consumer Sales Promotion Effectiveness: An Examination Of Sales Promotion Technique Preferences Of Nigerian Consumers and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO77396]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Consumer Sales Promotion Effectiveness: An Examination Of Sales Promotion Technique Preferences Of Nigerian Consumers, and acknowledges the contributions of scholars who have previously conducted similar research [REV77396] …

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