Contribution Of Marketing Research For New Product Development

(A Case Study Of Nigerian Bottling Company Plc)

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Chapter One

INTRODUCTION
This chapter introduces the Contribution Of Marketing Research For New Product Development and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Contribution Of Marketing Research For New Product Development, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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