Cooperative Marketing And Transportation
(A Case Study Of Ogbo-Effere Onitsha Cooperative Society Ltd)
Cooperative marketing and transportation involve collaborative efforts among businesses or organizations to enhance the distribution and promotion of goods or services while optimizing logistical operations. This synergy enables participants to leverage shared resources, such as transportation networks, storage facilities, and marketing channels, to achieve mutual benefits such as cost savings, expanded market reach, and improved efficiency. By pooling expertise and resources, participants can capitalize on economies of scale, streamline supply chain processes, and enhance competitiveness in the market. Moreover, cooperative marketing initiatives facilitate targeted advertising, joint promotional campaigns, and strategic alliances, fostering brand visibility and customer engagement. Similarly, collaborative transportation endeavors optimize route planning, reduce empty haulage, and minimize environmental impact through consolidated shipments and shared infrastructure. Through these cooperative strategies, businesses can navigate market challenges, capitalize on emerging opportunities, and foster sustainable growth in today’s dynamic business landscape.
This work tends to present cooperative marketing and transportation Anambra State. In so during, the study emphasizes as a whole, the marketing activities of Ogbo-Efere Cooperative Societies in Anambra State. The research work was undertaken to examine and analyze the impact of cooperative Marketing in Anambra State.
The data were mainly collected through questionnaire and personal interview directed to society. The researcher also use primary and secondary data to source the information used. The researcher used table, percentage and the technique for data analysis is the chi-square. It was discovered that Cooperative Marketing and Transportation in Anambra State are facing many problems especially transportation problem and infrastructural problem.
Base on the findings of the researcher some recommendations were made to panacea and eradicate the problems in Cooperative Marketing and Transportation Anambra State.
Title Page
Certification
Dedication
Acknowledgement
Abstract
Table of Contents
CHAPTER ONE
1.0 INTRODUCTION
1.1 General Overview of the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Scope of the Study
1.5 Hypothesis
1.6 Significance of the Study
1.7 Limitation of the Study
1.8 Definition of Terms
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Origin of Ogbo-Efere Onitsha Cooperative Society Ltd
2.2 The Nature of Marketing Cooperatives
2.3 The Concept of Cooperative Marketing
2.4 The Benefits of Cooperative Marketing
2.5 The Problems of Marketing Cooperative
2.6 Suggested Solutions to the Problems
Reference
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Sampling Design
3.4 Method of Data Collection
3.5 Procedure for Processing Data
CHAPTER FOUR
4.0 PRESENTATION OF DATA AND ANALYSIS OF DATA
4.1 Presentation of Data
4.2 Analysis of Data
4.3 Test of Hypothesis
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary
5.2 Conclusion
5.3 Recommendations
Bibliography
Appendix
1.0 INTRODUCTION
1.1 GENERAL OVERVIEW OF THE STUDY
Cooperative marketing is both a physical distribution and one economic bridge designed to facilitate the movement and exchange of commodities. A basic purpose of marketing cooperative is to strengthen the bargaining power of formers in the market. And the function of marketing cooperatives is to sell or market products (usually form produce) on behalf of the members.
Cooperative marketing helps members in exchanging the productivity of agricultural products thereby increasing the finances of cooperative. Cooperative marketing helps in promoting Nigerian’s image in other world.
1.2 STATEMENT OF THE PROBLEM
The cooperative marketing are facing a lot of problems most of cooperatives are not educated and this has affected the efficient management of their societies. They are ignorant of modern methods and principles of management and do not make use of the marketing concepts in their activities. This has resulted in most societies nor measuring up to expectation and even most cooperative society folding up
Another problem lies in the supervision of these cooperative societies. The cooperative inspectors from the ministry are not discharging their duties effectively, so most of the inspector complained of lack of transportation.
Finance has also been a major problem where cooperative marketing societies are. Most of them are from low income group and as such cannot raise sufficient capital for the smooth running of the societies. An even finance from external service is very difficult to get and when granted, these societies feel very reluctant to pay back the money. These are also cases of misappropriation of finds by some members and officials of these societies.
1.3 OBJECTIVES OF THE STUDY
The objective of this study in the cooperative marketing activities by Ogbo-Efere Marketing in Anambra State and how they handle transportation challenges. The specific objectives will be as follows:
1. To know the extent to which transportation posses a problem to cooperative marketing.
2. To find out the effects of the transport problems in marketing societies.
3. To find out the steps token through cooperative marketing to resolve the transportation challenges they face.
4. To make useful recommendations on possible ways of further resolving the transport problem of marketing societies.
1.4 SCOPE OF THE STUDY
This research study is limited to the geographical boundaries of Anambra State in general, Ogbo-Efere Cooperative Society Ltd, Onitsha in particular.
1.5 HYPOTHESIS
For effective research, some academic conjunctives are formulated to help in making decision in proving whether the conjunctives are true or false.
1. H0: Cooperative marketing does not resolve the transportation problems by them.
HI: Cooperative marketing resolves the transportation problems faced by them.
1.6 SIGNIFICANCE OF THE STUDY
This project will provide information about usefulness and importance of Ogbo-Efere Onitsha Cooperative Society. it will make members to appreciate the services of marketing cooperatives. Above all, it will service as a reference for future research in this area.
1.7 LIMITATION OF THE STUDY
With the process of this research, the following tentative limitations were outlined.
i. Inadequate Fund: Fund availability may likely affect this research work because of the intended movements from one place to the other to enable the researcher obtain necessary information.
ii. Time: As a student in higher institution, time may likely affect the researcher in conducting the research work.
iii. Uncharitable Behavior: The attitudinal behavior of some members because of their level of education, ignorance and unawareness will also be expected to work against the work. It is hoped however, that the above limitations will in one way affect the validity of this project.
1.8 DEFINITION OF TERMS
I. Cooperative Republic or Common Wealth: This means independent state of group of federation cooperative communities.
ii. Statutory Function: These are functions which impose on an organization as a result of the law establishing it.
iii. Bulk Purchase: This involves buying of thing in large quantities or sizes.
iv. Patronage Rebases: This deals with discounts on the amounts cooperatives members are expected to pay.
Cooperative Marketing And Transportation:
Cooperative marketing and transportation are two related concepts that involve collaboration among multiple entities to achieve common goals in the fields of marketing and transportation. These strategies are often used by businesses, organizations, or individuals to improve efficiency, reduce costs, and enhance the overall effectiveness of their operations. Let’s explore each concept in more detail:
- Cooperative Marketing: Cooperative marketing, also known as co-marketing or joint marketing, is a strategy in which two or more businesses or organizations work together to promote and sell their products or services. The main objectives of cooperative marketing are to expand market reach, share marketing expenses, and leverage the strengths of each participating entity. Here are some key aspects of cooperative marketing:a. Partnering: Businesses may partner with complementary or non-competitive companies to create marketing campaigns or promotions that benefit all parties involved. For example, a car manufacturer and a tire company might collaborate on a marketing campaign to promote their products together.
b. Shared Resources: Participants in cooperative marketing share resources such as advertising budgets, distribution channels, or customer databases to maximize their marketing efforts.
c. Mutual Benefits: The success of cooperative marketing depends on all partners benefiting from the collaboration. Each party should gain increased visibility, access to a broader customer base, and cost savings.
d. Common Goals: Clear and mutually agreed-upon objectives are essential in cooperative marketing. All parties should align their goals and strategies to ensure the partnership’s success.
- Cooperative Transportation: Cooperative transportation, often referred to as co-transportation or collaborative logistics, involves multiple entities working together to optimize the movement of goods and materials from one location to another. This approach is particularly beneficial when dealing with complex supply chains or when trying to reduce transportation costs and environmental impact. Key aspects of cooperative transportation include:a. Shared Resources: Companies can share transportation infrastructure, such as warehouses, distribution centers, or transportation fleets, to reduce costs and improve efficiency.
b. Freight Consolidation: Multiple shippers may consolidate their shipments into a single truck or container to maximize space utilization and minimize transportation expenses.
c. Collaborative Routing: Businesses can collaborate on route planning and scheduling to reduce empty return trips and overall transportation miles, which can lead to cost savings and reduced emissions.
d. Sustainable Practices: Cooperative transportation initiatives often focus on sustainability and reducing the environmental footprint of logistics operations. By sharing transportation resources, companies can reduce emissions and fuel consumption.
e. Improved Service Levels: Collaboration in transportation can lead to better service levels and reliability by optimizing routes and delivery schedules.
Both cooperative marketing and transportation are strategies that emphasize collaboration and resource sharing to achieve mutual benefits. These approaches can lead to cost savings, increased market reach, and improved overall efficiency for the entities involved, making them valuable tools in today’s competitive business landscape.