Customer Bonding As A Strategy For Retaining Customers’ Loyalty In SMEs
The Customer Bonding As A Strategy For Retaining Customers’ Loyalty In SMEs Project Material
Chapter One
1.0 INTRODUCTION
This chapter introduces the Customer Bonding As A Strategy For Retaining Customers’ Loyalty In SMEs and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.
Chapter Two: Literature Review
In this chapter, Customer Bonding As A Strategy For Retaining Customers’ Loyalty In SMEs is critically examined through a review of relevant literature that helps explain the research problem and acknowledges the contribution of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps …