Customer Bonding As A Strategy For Retaining Customers’ Loyalty In SMEs
Chapter One
1.0 INTRODUCTION:
This chapter introduces the Customer Bonding As A Strategy For Retaining Customers’ Loyalty In SMEs and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO86952]…
Chapter Two: Literature Review
2.0 INTRODUCTION:
This chapter provides the background and context of the research problems, reviews the existing literature on the Customer Bonding As A Strategy For Retaining Customers’ Loyalty In SMEs, and acknowledges the contributions of scholars who have previously conducted similar research [REV86952] …