Marketing

Digital Marketing As A Key Driver Of Sales Improvement Among Small And Medium Scale Enterprises

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Digital Marketing As A Key Driver Of Sales Improvement Among Small And Medium Scale Enterprises and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Digital Marketing As A Key Driver Of Sales Improvement Among Small And Medium Scale Enterprises, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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