Effect Of Billboard Advertising On Consumers Patronage Of Coca-Cola Product

The objective of the study was to assess the relevance of billboards as a means of political information. The study aimed to investigate the impact of billboard advertisements on the public using the theoretical frameworks of individual difference theory and social relationships. A survey research method was employed as the research design, with questionnaires serving as the primary data collection instrument. The study focused on the […]

The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public relation adopted by after 8 saloon in Enugu metropolis create customer’s awareness of the […]

This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include: To know how effective each of the promotion has been increasing the beverage’s market shares in the market. Based on these, four hypothesis were formulated each focusing on the impact of specific promotion date were sourced. Extensive literature review on tex […]

This study focused on the impact of promotional activities on the purchasing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To know how effective each of the promotion has been increasing the beverages market share in the market. Based on these three hypothesis were formulated each focusing on the impact of specific promotion data. Extensive literature review on […]