Effect Of Internet Advertising On Consumers’ Purchase Decision

(A Study Of Jumia Online Stores In Lagos)

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Research Guidelines

Abstract should provide a concise summary of the Effect Of Internet Advertising On Consumers’ Purchase Decision, including the issue statement, methodology, findings, and conclusion.

Introduction should introduce the Effect Of Internet Advertising On Consumers’ Purchase Decision by offering background information, stating the problem, aims, research questions or hypotheses, and the significance of the research.

Literature review should present a review of related literature that supports the current research on the Effect Of Internet Advertising On Consumers’ Purchase Decision, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes.

References section should list out all the sources cited throughout the Effect Of Internet Advertising On Consumers’ Purchase Decision, formatted according to a specific citation style.

Others are table of contents, methodology, results, discussion, conclusion, etc…

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