Effect Of Social Awareness Skills On The Sales Volume Of The Hospitality Establishment

INTRODUCTION

• Background of the study

The Social awareness facilitates a person know what others think about him. Understanding others is essential to success in business and services. Social awareness is the ability to understand and respond to the needs of others. Understanding other people’s feelings is central to emotional intelligence. Get this wrong and you will be seen as uncaring and insensitive. Getting it right is essential for success. Social Awareness meets Emotional Intelligence Emotional intelligence consists of four basic capabilities, or domains. These are: Self Awareness, Self Regulation ,Social Awareness relationship management According to Daniel Goleman the competencies associated with being socially aware are:

Empathy: understanding the other person’s emotions, needs and concerns.

Organizational Awareness: the ability to understand the politics within an organization and how these affect the people working in them.

Service: the ability to understand and meet the needs of clients and customers.

Essentially awareness of social situations is about carefully considering what people want, and planning to communicate with them in a way that is intended to meet that need. The driving force behind success is social awareness, the cornerstone of emotional intelligence. It comes first from being self-aware and being able to manage yourself and your own emotions, and then develops from an understanding of the people around you. When you become socially aware, you are better able to empathize with others’ emotions, as well as the intent behind their actions. You are also better able to understand your environment and recognize the factors that influence people and impact outcomes. At the heart of social awareness is empathy. True empathy combines understanding both the emotional and the logical rationale that goes into every decision. Leaders who can develop this level of awareness, and empathize with others, are better able to adapt, persuade and motivate their team to achieve greater results.1 James was unable to accomplish this, whereas Sara excelled.

Understandably, social awareness skills are highly regarded as critical attributes of today’s successful business leaders. It is taken for granted that top managers like James have the expertise, business knowledge and technical skills to do their jobs. In a highly competitive market, the real advantage is found in leaders, like Sara who exhibit a high emotional IQ with a well developed social awareness.

The most effective people in organizations naturally use their emotional radar to sense how others are reacting, and they fine-tune their own response to push the interaction in the best direction. As the former Chairman and CEO of General Electric, Jack Welch states, “a leader’s intelligence has to have a strong emotional component. He has to have high levels of self-awareness, maturity, and self-control. No doubt emotional intelligence is more rare than book smarts, but it is actually more important in the making of a leader. You simply can’t ignore it. Social awareness has been defined as “a contextualized cognizance either of oneself or of another person” (Sheldon, 1996; p. 621). Sheldon and Johnson (1993) and Sheldon (1996) have identified eight forms of social awareness in a two-by-two-by-two matrix. According to this matrix, one could attempt to understand one’s own experience (inner perceptions and evaluation) or appearance (how one looks outwardly) from the perspective of the self or another. Likewise, one could attempt to understand another’s experience or appearance from the perspective of the self or another individual. Similarly, we define social awareness as the process by which an individual accurately perceives, analyzes, and evaluates social stimuli. Social stimuli include other people and their interpretations of and reactions to what one does and says in the context of the environment and culture. By accurately we mean that both parties have a shared view of both the individual’s behavior in the interaction and the other person’s reaction to this behavior. Thus, understanding how one appears to others is a key component of social awareness. In the context of an influence attempt, the social awareness process described above would occur during the interaction between the influencer and the target of the influence. That is, the focus of the present research is social awareness as an in-the-moment process. However, the larger context of influence consists of the full range of activities that the influencer engages in before the interaction and the outcomes that follow from the interaction – both in the short and long term.

Business studies conducted by corporations around the globe have demonstrated the impact of social awareness and the interpersonal skills in leaders and employees on the overall success of an organization. 2 Leaders who exhibit strong emotional IQ tendencies consistently outperform their counterparts and have a strong track record of increased sales, significant cost savings and higher employee and customer satisfaction. Corporations have come to recognize the economic impact of emotional IQ and seek out these traits in potential leaders.

The unique thing about emotional and socials skills is that, unlike traditional IQ, emotional IQ can be improved. Emotional competencies and social awareness can be routinely assessed and, with guidance, practice and training, can be developed and fine-tuned. The research intends to investigate  the effect of social awareness skills on the sales volume of the hospitality establishment

1.2 STATEMENT OF THE PROBLEM

The problem confronting this research is to determine the effect of social awareness skills on the sales volume of the hospitality establishment

1.3   RESEARCH   QUESTION

1      What is the nature of social awareness  and social awareness skill

1            What is the effect of social awareness skill on the sales volume of the hospitality establishment

1.4     OBJECTIVE OF THE STUDY

1          To appraise social awareness and social awareness skill

2     To determine the effect of social awareness skill on the sales           volume of the hospitality establishment

1.5 SIGNIFICANCE OF THE STUDY

The research shall proffer a conceptual analysis of social awareness skill and its significance in enhancing increased sales volume in the hospitality establishment

It shall also serve as a source of information on social awareness

1.6 STATEMENT OF HYPOTHESIS

H₀: The level of social awareness in hospitality establishment      is high

H₁:The level of social awareness in hospitality establishment      is low

H₀²:Increased sales volume is not significant in hospitality           establishment

H₂:Increased sales volume is significant in hospitality         establishment

H₀³:The effect of social awareness on sales volume in    hospitality establishment is low

H₃: The effect of social awareness on sales volume in    hospitality establishment is high

1.7SCOPE OF THE STUDY

The study examines the effect of social awareness on the sales volume of hospitality Establishment

1.8 DEFINITION OF TERMS

Social Awareness

Social awareness facilitates a person   know what others think about him. Understanding others is essential to success in business and services. Social awareness is the ability to understand and respond to the needs of others. Understanding other people’s feelings is central to emotional intelligence. Get this wrong and you will be seen as uncaring and insensitive. Getting it right is essential for success

Empathy Defined

Empathy is really about acknowledging the emotions of others, being thoughtful and considerate of their feelings, and making decisions that take those feelings into consideration.

Skills

A skill is the ability to carry out a task with determined results often within a given amount of time, energy, or both. Skills can often be divided into domain-general and domain-specific skills

1.9 ORGANIZATION OF THE STUDY

This research work is organized in five chapters, for easy understanding, as follows

Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature. Chapter three deals on the research design and methodology adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding.  Chapter five gives summary, conclusion, and recommendations made of the study