Effects Of Integrated Marketing Communications On Consumers Loyalty

(A Case Study Of Some Selected Restaurants In Enugu Metropolis)

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Effects Of Integrated Marketing Communications On Consumers Loyalty and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO77518]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Effects Of Integrated Marketing Communications On Consumers Loyalty, and acknowledges the contributions of scholars who have previously conducted similar research [REV77518] …

Document Information

    • Format: DOC/PDF
    • Title: Effects Of Integrated Marketing Communications On Consumers Loyalty: (A Case Study Of Some Selected Restaurants In Enugu Metropolis)

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