Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization

(A Case Study Of JMK Supermarket, Ilorin)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

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