Evaluation Of The Effects Of Relationships Marketing In Achieving Competitive Advantage In Commercial Banks

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Evaluation Of The Effects Of Relationships Marketing In Achieving Competitive Advantage In Commercial Banks and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO72196]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Evaluation Of The Effects Of Relationships Marketing In Achieving Competitive Advantage In Commercial Banks, and acknowledges the contributions of scholars who have previously conducted similar research [REV72196] …

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