Evaluation Of The Marketing Strategies Of Service Industries

In Nigeria. A Comparative Study Of Union Bank Plc And Inland Bank Plc.

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Chapter One

INTRODUCTION
This chapter introduces the Evaluation Of The Marketing Strategies Of Service Industries and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Evaluation Of The Marketing Strategies Of Service Industries, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Evaluation Of The Marketing Strategies Of Service Industries Is Relevant To Students And Researchers In Banking and Finance
Business Administration
Marketing And Related Fields.

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