Impact Of Innovative Marketing Strategies On Small Firms Performance

The Impact Of Innovative Marketing Strategies On Small Firms Performance Project Material

Chapter One

1.0 INTRODUCTION
This chapter introduces the Impact Of Innovative Marketing Strategies On Small Firms Performance and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Marketing (1482)

Chapter Two: Literature Review

In this chapter, Impact Of Innovative Marketing Strategies On Small Firms Performance is critically examined through a review of relevant literature that helps explain the research problem and acknowledges the contribution of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps …

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