Impact Of Market Orientation Practices On Organisational Performance In Nigerian Banking Industry

(A Case Study Of First Bank, First City Bank, Sterling Bank, UBA And Zenith Bank)

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Impact Of Market Orientation Practices On Organisational Performance In Nigerian Banking Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO78027]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Impact Of Market Orientation Practices On Organisational Performance In Nigerian Banking Industry, and acknowledges the contributions of scholars who have previously conducted similar research [REV78027] …

Document Information

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    • Title: Impact Of Market Orientation Practices On Organisational Performance In Nigerian Banking Industry: (A Case Study Of First Bank, First City Bank, Sterling Bank, UBA And Zenith Bank)

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