Impact Of Market Segmentation And Product Positioning In A Service Industry

(A Case Study Of United Bank For Africa Plc, Ahmadu Bello Way Kaduna)

This study focuses on the Impact Of Market Segmentation And Product Positioning In A Service Industry and is especially relevant for students in Marketing and related fields. It helps students develop a deeper understanding of the Impact Of Market Segmentation And Product Positioning In A Service Industry during their final-year academic research.

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