Marketing

Impact Of Marketing Communication On Product Development

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The Impact Of Marketing Communication On Product Development Complete Project Material (PDF/DOC)

Abstract

This study was carried out to examine the impact of marketing communication on product development. Specifically, the study examined the most popular marketing communication tool, assessed the most effective marketing communication tool, ascertained if marketing communication helps to promote product awareness, found out if marketing communication influences customers’ patronage, examined the impact of marketing communication on the level of sales of a product and ascertained if marketing communication influences customers’ preference for a product. The study employed the survey descriptive research design. A total of 60 responses were validated from the survey. The study adopted the Theory of Symbolic Interactionism. From the responses obtained and analysed, the findings revealed that the most popular marketing communication tool were social networking sites, media and Email. The study also revealed that the most effective marketing communication tool are advertisement, sales promotion and social media. The study recommend effective marketing communication should be ensured because it helps to promote product awareness and influences customers patronage.

Chapter One

1.0 INTRODUCTION
This chapter introduces the Impact Of Marketing Communication On Product Development and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Impact Of Marketing Communication On Product Development, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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