Impact Of Marketing Research In A Small Scale Company

A Case Study Of Juhel Pharmaceutical Enugu

57 Pages 7,511 Words 1 – 5 Chapters Download Complete Material

Download Complete Impact Of Marketing Research In A Small Scale Company Research Materials (PDF/DOC)

Abstract

The research on the role of marketing in improving a company’s performance.
In order to carryout the work effectively some of the following objective ere formulated.
– To know whether Juhel pharmaceuticals conducts marketing research
– To determine the impact of marketing research on the company’s profitability primary and secondary data were colleted to solve the research problem.
Questionnaires were used as research instrument the population of study comprised the customers distributors and relevant staff and management of Juhel pharmaceuticals in Enugu metropolis.
The following findings were recorded:
– Marketing research activities of pharmaceuticals industry have not yet received adequate attention this is due to lack of financial support.
– Also the seller market economy that use operate on total absence of consumer activities in Enugu state makes it impossible for manufacturer not to pay adequate attention to marketing research activities.
The management should ensure adequate budgeting allocation to research as a means of attaining it’s overall objective
– The company it unable have a full fledged market research department should explore alternative ways of obtained market research data like patronizing external research agencies or marketing.
– It is the researcher candid opinion the if the company implements the recommendation it will not service their customers effectively but will also sustained growth and make more profit.

Click the button below to INSTANTLY subscribe and download the COMPLETE MATERIAL (PDF/DOC)!

Not What You Are Searching For?
Search another topic here

Keywords:
Small Scale Business, Small Scale Industry, Marketing Research, Small Scale Enterprise
Research Guidelines

Abstract should provide a concise summary of the Impact Of Marketing Research In A Small Scale Company, including the issue statement, methodology, findings, and conclusion.

Introduction should introduce the Impact Of Marketing Research In A Small Scale Company by offering background information, stating the problem, aims, research questions or hypotheses, and the significance of the research.

Literature review should present a review of related literature that supports the current research on the Impact Of Marketing Research In A Small Scale Company, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes.

References section should list out all the sources cited throughout the Impact Of Marketing Research In A Small Scale Company, formatted according to a specific citation style.

Others are table of contents, methodology, results, discussion, conclusion, etc…

View complete guideline 👉 {https://uniprojects.net/research-guide}