Impact Of Marketing Research On Decision Making

Business decisions especially marketing decisions are decision about the future. Marketing has been described as making the future happen. Since the future cannot be known totally, the uncertainly cannot be completely removed or the risks precisely calculated. However, it is asking for trouble not use whatever information that is available. Therefore, this work, the effects of marketing research in product planning and development is d […]

Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will assist their organisation to reveal how customers can better be served and treated. One of the objectiv […]

The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri as a case study. Marketing information system helps to provide data with which the organization carries out its various function. Any organization that operates with the aid of a well organized marketing information system will achieved its objectives and quality service […]

This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: - Determination of the extent marketing research can improve product quality. - To find out how marketing research can increase profitability. - To ascertain the extent to which marketing research effect customer satisfaction. The researcher used stru […]

This research work examine the relevance of marketing research in enhancing the service level of manufacturing firms and to achieve the purpose of the study, past contributions and opinions of experts were reviewed. The research design adopted in carrying out this research work is Quasi-Experimental design and the primary data was collected with the aid of questionnaire from (13) respondents drawn from three small scale firms in Owerri […]