Impact Of NAFDAC On The Consumption Of Consumer Goods Beverage
(A Case study of Nigerian Breweries Enugu state)
NAFDAC, the National Agency for Food and Drug Administration and Control, exerts a significant influence on the consumption patterns of consumer goods beverages in Nigeria. Through rigorous regulatory measures, including product registration, quality control assessments, and enforcement of standards, NAFDAC ensures the safety, efficacy, and compliance of beverages available in the market. This proactive oversight engenders consumer confidence, mitigating health risks associated with substandard or adulterated products. By fostering a conducive environment for manufacturers to adhere to stringent quality standards, NAFDAC enhances the reputation of the beverage industry and stimulates consumer trust, ultimately driving consumption. Furthermore, NAFDAC’s continuous monitoring and public awareness campaigns regarding the dangers of counterfeit and unregistered products serve as a deterrent, safeguarding consumers from potential harm and promoting the uptake of certified beverages. Consequently, NAFDAC’s regulatory interventions play a pivotal role in shaping consumer behavior and fostering a culture of informed consumption, thereby contributing to the overall health and well-being of the populace.
The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety of the consumers in the consumption of consumer goods (beverages) in the country and especially in Enugu state, to also find out why consumers have not derived the expected satisfaction which they require form the services of NAFDAC. Both primary & secondary data were collected to solve the research problems.
The population study comprised the consumers and the personnel of NAFDAC Enugu state. The research instrument used for data collection were questionnaires and oral interviews tables frequencies and analyzing the data collected Chi-square statistic was data to test the various hypothesis since used was a test of goodness of fit based on the data analysis, the researcher came up with following findings. That NAFDAC has created some positive impact in the consumption of consumer goods especially in Enugu state. The study also established the fact that NAFDAC has reduced the growing problems of different consumerists activities in the country. The study also revealed that NAFDAC machineries in the manufacturing and implementation of their task were very effective and efficient and that the general consumers are more than ever before, better informed by NAFDAC over issues relating to them.
Finally, the researcher made some recommendations that the Federal and State government should constitute a NAFDAC court where culprits would be tried for offending or violating NAFDAC rules and regulation and various media should be provided by the federal and state government such as newspapers radio television, bill boards, etc. for the enlightenment and education, concerning the attitudes of those marketing firms and manufacturing organization.
They should be left alone to implement their policies independently and a monitoring team should be set to regulate the activities of these manufacturing and marketing by the Federal government.
COVER PAGE
Title page
Approval page
Dedication
Acknowledgement
Table of content
List of tables
Abstract
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Purpose (objective) of the study
1.4 Research question
1.5 The scope (delimitation) of the study
1.6 The significance of the study
1.7 Definition of terms
CHAPTER TWO:
2.0 REVIEW OF LITERATURE
CHAPTER THREE:
3.0 RESEARCH METHODOLOGY
3.1 The design of the study
3.2 Area of study
3.3 The population of study
3.4 Sample and sampling technique
3.5 Instrument for data collection
3.6 Validation of instrument
3.7 Reliability of instrument
3.9 Method of data collection
3.9 Method for data analysis
CHAPTER FOUR:
4.0 DATA PRESENTATION AND ANALYSIS
4.1 Data presentation & Analysis of results.
4.2 Summary of findings.
CHAPTER FIVE:
5.0 DISCUSSION AND CONCLUSION OF RESULTS
5.1 Discussion of findings
5.2 Conclusion of the study.
5.3 Implication of the findings
5.4 Recommendation
5.6 Limitations of the study
REFERENCE
APPENDIX
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Consumers are the major reasons why most business activities are in operation. They are the most important person ever in the business, in phone mail or by person. He is a person who brings his want, it is the business duty to handle the profitably with great enthusiasm. A consumer consist of all the individual and household buying or acquiring product and for personal consumption.
A consumer is the final user of a product or services consumers are regarded as king in every business activity revolves round them. It is the responsibility of every organization to create customers or consumers and satisfy them at a profit by delivery the goods and services that will satisfy the needs, wants and desires of the consumer and making a profit which will enable the company to survive. The purpose of any business must be in the society and not outside the society since a business enterprise is an organ of the society and not outside to the end it is expected that they conform to standard, rules specifications stipulated by any instituted regulatory, authority charged with the implementation of government Laws regarding the manufacturer practices in the marketing of a ny product that would endanger the live of the consumer after consumption. Therefore to ensure the safety of the consumers over all sorts of unethical business in the country, the federal government instituted a body called NAFDAC NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION CONTROL by the enabling decree of No. 15 of 1993 to take the 1994 food & drug 150 laws of the federal and drug related product (registration) decree No. 19 of 1993 NAFDAC is empowered to sanction any person or company manufacturing food, drugs, cosmetic, packwater beverages and devices for consumer consumption in Enugu metropolis that fail register with it or comply with the provision of the various decree relating to the manufacturing, importation, advertisement and sale of goods, drug cosmetic packed water and consumer goods.
1.2 STATEMENT OF RESEARCH PROBLEMS
The emergence of NAFDAC was followed by a number of teething problems that naturally go with every natural process. Unfortunately, the consumer to whom this establishment NAFDAC was made to serve and protect from unhealthy business practice of companies and marketing organization have not been favoured owing to the inability to regulate, control and supervise the activities of these companies or manufactures engaged in the production and marketing of consumer goods especially beverages in Enugu state metropolis where factory location are obscure.
NAFDAC poor performance in controlling supervising and protecting the production and sales outlets of these sub-standard products has been the object of concern of the government against consumer protection. Sharp business practice such as sale of poor quality good, adulterated, expired and fake goods, exaggeration of product benefit and performance failure of companies to fulfillment sales promotional effort, pollution has result ed to various activities of this agency, NAFDAC in the consumption of consumer goods in Enugu metropolis, one would like goods in Enugu have faired since its inception in the country and especially in Enugu metropolis? What impact they have created in the consumption consumable goods? What strategies were adopted by NAFDAC in regulating, checking and supervising the unethical business activities of these organization in the consumption of consumers right being protected or not against these unethical business practice.
1.3 OBJECTIVE OF THE STUDY
The objective of the study are stated as following:-
1. To find out the impact of NAFDAC in the consumption of consumer goods in Enugu metropolis.
2. To examine the contribution of NAFDAC in the regulation of the various unethical business practices in the country.
3. to find out whether NAFDAC has contributed to the reduction of consumerism activities in the country.
4. To determine if these strategies are effective.
5. To recommend what NAFDAC would do to enhance the effectiveness and in reducing consumerism activities in the country.
1.4 RESEARCH QUESTION
To solve the research problem, the investigator has asked the following research question:
1. Has NAFDAC activities reduced consumerism activities in the country?.
2. Is NAFDAC effective machinery to implement the planned programme for consumer protection on goods.
3. Has NAFDAC ensured the safety of the consumer through its roles.
1.5 Significance of the study
The study is very timely especially now that all hands are on deck to enhance the development and growth of this nation Nigeria, economy and also to reduce the various unethical sharp business practices perpetrated by our various companies and manufacturing firms on the innocent consumers.
The study will be a great challenge to NAFDAC on their roles and relevance to the generality of this establishment (NAFDAC) to its expectation. In addition, the study will determine the factors or problem limiting the efficacy of this establishment (NAFDAC it is expected that the findings will helps to bridge any gap that may exist and to make this establishment are effective and efficient in discharging their onerous task the benefit of the unsuspecting consumers in Nigeria. It aims at evaluating the impact of the establishment NAFDAC at revamping the ugly menace of producers, or marketing of consumable products that are unhealthy for human being. Through this investigation there other companies or manufacturing firm who intends to engage in producing consumer goods of any kind of goods would ensure that they embrace the rules, and regulation, specification and standard stipulated of prescribed by NAFDAC before embarking on any production.
1.6 SCOPES AND LIMITATION
The study is limited in coverage owing to the time constraints and lack of material resources for a large-scale nation-wide research.
This study is simply narrowed to Enugu metropolis and it is based on the impact of NAFDAC in the consumption of consumer goods (beverages)
1.7 DEFINITION OF TERMS
NAFDAC: The National Agency For Drug and Drug Administration control. Consumer: Is the end user of a product.
Consumer goods: These are goods meant for ultimate consumption and for further production.
Consumerism: Is a social Force within the environment designed to aid and protect the consumer through the exertion of legal moral and economic pressure on business
Impact Of NAFDAC On The Consumption Of Consumer Goods Beverage:
NAFDAC (National Agency for Food and Drug Administration and Control) is a regulatory agency in Nigeria responsible for ensuring the safety, quality, and efficacy of food, drugs, cosmetics, medical devices, and other consumer goods. NAFDAC plays a crucial role in regulating consumer goods beverages in Nigeria, and its impact on the consumption of these products is significant. Here are some of the ways NAFDAC affects the consumption of consumer goods beverages:
- Quality Assurance: NAFDAC sets and enforces stringent quality standards for consumer goods beverages. This includes requirements for ingredients, labeling, packaging, and production processes. As a result, consumers can have confidence that the beverages they purchase meet certain quality standards, reducing the risk of health hazards or substandard products.
- Safety: NAFDAC conducts rigorous safety assessments of consumer goods beverages. This includes testing for harmful additives, contaminants, and adulterants. When NAFDAC identifies unsafe products, it can issue recalls or bans, protecting consumers from potential harm.
- Consumer Trust: NAFDAC’s oversight and regulation of the beverage industry help build consumer trust. When consumers see NAFDAC certification or approval on a beverage label, they are more likely to trust the product’s safety and quality. This trust can drive consumption as consumers feel more secure in their choices.
- Market Entry Control: NAFDAC’s approval is required for new consumer goods beverages to enter the Nigerian market. This process involves rigorous evaluation of product formulations and safety data. This control ensures that only products meeting NAFDAC’s standards can be sold, preventing substandard or potentially harmful beverages from reaching consumers.
- Counterfeit and Fake Product Prevention: NAFDAC also plays a crucial role in combating counterfeit and fake consumer goods beverages. By actively monitoring the market and conducting raids on illegal production facilities, NAFDAC helps ensure that consumers are not deceived by fraudulent products.
- Public Awareness: NAFDAC engages in public awareness campaigns to educate consumers about the dangers of consuming substandard or counterfeit beverages. These campaigns can influence consumer choices and encourage them to select NAFDAC-approved products.
- Market Growth and Innovation: While NAFDAC’s primary role is to protect consumers, its regulations also encourage industry players to invest in research and development to meet the agency’s standards. This can lead to innovations in product quality and variety, potentially expanding the market for consumer goods beverages.
- International Trade: NAFDAC’s regulations align with international standards, which can facilitate trade between Nigeria and other countries. This can result in a wider range of imported consumer goods beverages being available to consumers.
In summary, NAFDAC’s impact on the consumption of consumer goods beverages is multifaceted. It ensures product safety and quality, builds consumer trust, prevents harmful products from entering the market, and promotes market growth and innovation. All of these factors contribute to safer and more reliable beverage choices for consumers in Nigeria.