Impact Of Product Innovation On The Growth Of A Firm
Abstract
This study examines the profound influence of product innovation on firm growth, particularly focusing on the advantageous outcomes derived from introducing novel products. These impacts encompass heightened profitability, increased scale of operations, enhanced sales volumes, expanded market share, and heightened competitive advantage. The research is structured into five chapters, each delineating crucial aspects of the study. Chapter one provides an overview of the research, outlines the background of Nigeria Breweries plc, articulates the statement of the problem, and specifies the objectives of the study. Additionally, it formulates the research questions, delineates the significance and scope of the study, addresses the limitations, and defines key terminologies.
Chapter two undertakes a comprehensive literature review, exploring various definitions of innovation, elucidating different concepts of innovation, examining the motivations behind firms’ innovation efforts, and analyzing pertinent innovation strategies relevant to the study’s focus. This chapter aims to establish a robust theoretical framework that underpins the subsequent empirical investigation.
Chapter three is dedicated to the research methodology and design, detailing the research’s introduction, specifying the chosen research design, elucidating the sources and methods employed for data collection, discussing the population and sample size considerations, outlining the sampling technique, and addressing the validity and reliability of the measurement instruments used. Furthermore, this chapter outlines the method of data analysis employed to derive meaningful insights from the collected data.
Chapter four focuses on the presentation and analysis of the gathered data. It commences with an introduction to the chapter’s purpose, followed by a detailed presentation of the collected data in various formats such as tables, charts, and graphs. Subsequently, the chapter interprets the results derived from the data analysis, offering insights into how product innovation impacts firm growth based on the empirical findings.
Chapter five synthesizes the research findings and proposes actionable recommendations to enhance firm performance through improved product innovation strategies. These recommendations include enhancements in marketing research and development initiatives. Moreover, the chapter emphasizes the significance of implementing effective delivery schedules to ensure products are available at the right time, in the right place, in the right quantity, and with the right quality. It concludes with a summary of the key findings, draws conclusions based on the research outcomes, and provides a list of references documenting the sources consulted throughout the study.
In summary, this research investigates the transformative effects of product innovation on firm growth, offering a structured approach that encompasses theoretical insights, empirical analysis, and practical recommendations aimed at enhancing organizational competitiveness and market positioning through innovative product offerings
Chapter One
1.0 INTRODUCTION:
This chapter introduces the Impact Of Product Innovation On The Growth Of A Firm and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO39221]…
Chapter Two: Literature Review
2.0 INTRODUCTION:
This chapter provides the background and context of the research problems, reviews the existing literature on the Impact Of Product Innovation On The Growth Of A Firm, and acknowledges the contributions of scholars who have previously conducted similar research [REV39221] …
Table of Content
Abstract
Chapter one
Introduction
1.1 Background of the study
1.2 Statement of problem
1.3 Objectives of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms:
Chapter two
Literature review
2.1 Marketing concept
2.2 Purpose of product innovation
2.5 Product and process innovation in manufacturing firms
2.7 Creating, organizing, and using knowledge for innovation
Chapter three
Research methodology
3.1 Research design
3.2 Population of the study
3.3 Sampling size
3.4 Sampling techniques
3.5 Data collection instrument and administration
3.6 Methods of data analysis
3.7 Justification of the instrument used
Chapter four
Data presentation and analysis
4.1 Data presentation
4.2 Test ofhypotheses
4.3 Summary of findings
Chapter five
Summary, conclusion and recommendations
5.1 Summary
5.2 Conclusion
5.3 Recommendations
References