Impact Of Product Planning And Development On Management Efficiency

(A Case Study Of Seven-Up Bottling Company)

5 Chapters
|
65 Pages
|
7,728 Words

Product planning and development significantly influence management efficiency by enhancing strategic decision-making, resource allocation, and innovation management within organizations. Effective product planning involves analyzing market trends, consumer needs, and competitive landscapes to identify opportunities and gaps, aligning product development efforts with the organization’s objectives. This process enables management to allocate resources efficiently, prioritize initiatives, and streamline workflows, thereby optimizing productivity and reducing time-to-market. Furthermore, integrating feedback loops and agile methodologies into product development processes fosters adaptability and responsiveness to changing market dynamics, enhancing overall management effectiveness. By aligning product planning and development with strategic objectives, organizations can enhance their competitive advantage, customer satisfaction, and long-term sustainability in the marketplace.

ABSTRACT

This study focuses on the impact of production planning and development to management efficiency. It brings with the examination of problems which ld to the decision to embark on this research in the first place and goes on to outline the objectives of the study and as well set out the research questions from which the research hypothesis were formulated. The research methodology was explained outlining methods and instrument used in the research. The use of primary data mode.
Questionnaires were the major instrument employed in gathering the primary data for the work. Means of frequency tables and percentage analyzed the data being collected. The chi-square (x2) test was used in testing the hypothesis and some of the findings include the following. That product planning and development caution the effect of unpredictable changes in customer’s performance. That product planning and development creates distinctive advantages in product performance and price through the effort of management. The product planning and development leads to good customer’s perception of the products in the market place. Some recommendations were equally made on a few areas which includes the following: That producers, managers and marketers should always be engaged by business firms for the firm to reap from their expertise. That planning should always be made before development to ensure that the product developed is what the customers need and required.

CHAPTER ONE

INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Companies from time to time come up with new products and introduce them into the market; old products as well are often modifies and made new though the help of its management processes and procedures. In fact, any organizations its management fails to plan and develop new products usually have limited study in the organization, hence, the need for product planning and development.
According to elder E.C. OI (2005:39) a lot of products fail for several reasons yet, there are still various solutions available to ensure that products succeed in the organization. One of such is the over-estimation of the target market which may result in low demand and one of such solutions is adequate and proper managerial planning and development of the product. Secondly, product failure is an indication that such a product is not welcomed by the customers, in order words, it’s lacks customers satisfaction.
Henceforth, this research work focuses on he product planning and development to management. It is the position of this research work to ascertain how product planning can be used to prevent product failure by ensuring management efficiency.
As Anyanwu (1999:29) state that “if efficiency is achieved in the management effort of the, organization, the rate of product will be brought to the breast minimum.
1.1.1 PROFILE OF THE STUDY
the seven-up Nigeria plc, incorporate on the 25th of June 1959, is the second largest bottle and marketer of soft drinks in Nigeria, based on it’s leadership in the lemon-line segment of the brand “Pepsi” their orange brand “Mirinda” is currently making waves in the market others are not left out, they includes the teen lemonade.
The company startd production with one plant at Ijora Lagos, one at Benin and another at Aba. In addition, the company has a bottling plant planned for Enugu where the development production capacity stands at 3,600 hectoliters per, annum with a market share of about 30%.
However, the Aba plant of seven-up Nigeria plc. Was established in 1989 and have a very massive structure, landscape and production lines.
There are three standard production lines which has the capacity of production about two hundred and eighty four thousand (284,00) cases of soft drinks per month to meet it’s obligation on demand since they supply the entire eight states in he east comprising Abia, Imo, Enugu, Ebonyi, Rivers, Akwa-Ibom, Cross River And Bayelsa state.
The marketing department is the area where their management has attached greatest importance. This owns largely to the competitive nature of the beverage industry in Nigeria. This section has a lot to do with customers. They as much as possible to satisfy their customers and at the save time meet the company’s objectives. The marketing manager leads the aba marketing region. He is a functional head who enforces his directives within a limited and clearly defined scope of authority. He equally over sees the activities of the advertising managers, quality control units and their sub ordinates.
During this research, it was discovered that the company has adopted product quality since its inception. But the question is to find out it’s impact on customer brand loyalty on their manufactured production which is soft drinks.
However, since it’s inception product quality has helped it’s promoting and enhancing consumer bran loyalty on he brand of soft drinks produced by seven-up Nigeria plc. Product quality aids in boosting the demand for various brand. Notably, it has helped to provide national for preferring seven-up brand of soft customer patronage thereby increasing its sales profit and also achieving and enhanced market share of 30%.

1.2 STATEMENT OF PROBLEMS
A lot of problem are involved in this study. The most prominent of these problems are whether products planning and development can lead to management efficiency.
Efficiency is capable of preventing product failure, whether product planning and development can facilitate organization competitive capability, whether product planning and development can take care of unpredictable change in the customer’s performance and whether in the planning and development creates distinctive advantages in product performance and prices.

1.3 THE OBJECTIVE OF THE STUDY
i. To ascertain, the various ways product planning and development can enhance management efficiency.
ii. To reveal how product planning and development can be used to caution changes in customers performance.
iii. To find out how product planning and development can be used to creates distinctive advantages in product performance and price.
iv. To determine how product planning and development can prevent product failure in the market place.
v. To find out how product planning and development can increase organizational competitive ability.
1.4 research question
The following are the research questions relevant to the study.
i. Do you think product planning and development creates distinctive advantage in product performance and price?
ii. Would you say that product planning and development cautions the efficiency of unpredictable change in customer’s performance?
iii. Do you think that product planning and development prevent product failure in the organization?
iv. Do you think that efficient management on product planning and development prevent product failure?
v. Would you say that product planning and development enhance organizational competitive ability?
vi. Would you state that product planning and development generally ensure management efficiency?

1.5 THE SIGNIFICANCE OF THE STUDY
The research is very significant in various respects in the first place, it is significance in the sense that it exposes the various ways product planning and development can help to achieve management efficiency, therefore, it is important to management and managing director’s practissioners.
It is also of value to business organization as well, the project will help to reveal product planning and development which can be used to caution unpredictable change in workers performance at work.
This research work is also significant to the entire academic world because it would help in adding to the body of knowledge already in existence.
It would equally be relevant to other academicians because, it would serve as a form of reference to future researchers on issues relating to product and development.

1.6 THE SCOPE OF THE STUDY
The area covered by the study includes product planning and development organizational competitiveness, management efficiency, management concept, workers performance and concept.
The research is being structural and directed on 7-Up Bottling Company Aba and the staff of company consist the population of the research work which the population sample is being selected.

1.7 LIMITATIONS OF THE STUDY
The limitation of this research work are many and varies but the following are the most outstanding ones.
i. Time /constraints: considering the short periods of this research question, t is therefore, too tasking t be competed especially when combined with classroom work.
ii. Inadequate finance: there are insufficient of liquidity to carryout this research work, thus stationary could not be procedures on time.
iii. Scarcity of materials: academic material product planning and development are scare. This meant that I had to travel to several liberties in search of relevant document and sources materials with the little resources available; acquiring these materials became a problem to me.
iv. Distribution and retrieval problem: obstacles and challenges got worse from the distribution of questionnaires forms and it retrieval from the respondents, many of the respondents failed to fill the questionnaire form at once visit and this resulted to constant visit to the company before get the forms back.

1.8 DEFINITION OF TERMS
– Appraisal: this is assessment of an organization to ascertain whether it would produce the expected result.
– Efficiency: this term is used to denote a state of minimizing cost, while at the same time, maximizing quality and quality without addition of resources.
– Performance: this term is best referred to the end result of organization activities.
– Decision: this is referred to the process of chosen only one course of action in the face of many alternatives.
– Management: this is a term which refers to the act or process of carry out the affaire of an organization in a co ordinate number to achieves a cooperate goals.
– Planning: this term refers to the process of forecasting the future i.e knowing what to o tomorrow today.
– Plan: this term refers to blue print of organizational activities.
– Development: this refers to the process and procedures under gone in bring some thing to into existence or an already existing items been modifies

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Impact Of Product Planning And Development On Management Efficiency:

Product planning and development play a crucial role in influencing management efficiency within an organization. The process of creating, refining, and launching new products or improving existing ones can significantly impact various aspects of management efficiency. Here are some ways in which product planning and development can influence management efficiency:

  1. Resource Allocation: Efficient product planning involves allocating resources such as time, budget, and personnel to various stages of development. Effective resource allocation ensures that the right resources are available at the right time, minimizing wastage and optimizing the use of available resources. This, in turn, enhances management efficiency by preventing resource bottlenecks and reducing unnecessary expenses.
  2. Clear Goals and Objectives: Well-defined product planning and development processes set clear goals and objectives for the management team. This clarity helps in aligning the efforts of different teams and departments towards a common purpose. When everyone understands the goals, decision-making becomes more streamlined, and management can allocate resources and monitor progress more effectively.
  3. Cross-Functional Collaboration: Product development often requires collaboration among various functional teams such as engineering, design, marketing, and sales. Efficient product planning encourages cross-functional collaboration and communication. When teams work together seamlessly, management can make informed decisions faster and address challenges more effectively, thereby improving overall efficiency.
  4. Risk Management: Thorough product planning involves assessing potential risks and challenges that may arise during development and launch. Identifying risks early allows management to develop mitigation strategies and contingency plans. This proactive approach enhances management efficiency by reducing the likelihood of unexpected setbacks and ensuring that the team is prepared to address any issues that may arise.
  5. Market Alignment: Effective product planning involves understanding market needs, customer preferences, and competitive landscape. This information helps management prioritize development efforts that are more likely to succeed in the market. By aligning products with market demands, management can allocate resources more efficiently, reducing the chances of developing products that won’t gain traction.
  6. Time-to-Market: Streamlined product development processes can significantly reduce the time it takes to bring a product from concept to market. A shorter time-to-market enhances management efficiency by allowing the organization to respond to market changes and trends more quickly. It also enables the company to capitalize on opportunities before competitors do.
  7. Innovation and Differentiation: Effective product planning encourages innovation and the creation of differentiated products. Unique and innovative products can lead to competitive advantages and increased market share. Management efficiency is enhanced when products are well-received in the market, leading to higher revenue and profitability.
  8. Feedback Loop: Continuous product development involves collecting feedback from customers and incorporating it into future iterations. This feedback loop ensures that products remain relevant and competitive. Management efficiency is improved when decisions are based on real-world customer experiences and preferences.

In conclusion, product planning and development have a profound impact on management efficiency. By optimizing resource allocation, setting clear objectives, fostering collaboration, managing risks, aligning with the market, reducing time-to-market, promoting innovation, and incorporating feedback, organizations can enhance their overall management efficiency and achieve better outcomes in terms of product success and business growth.