Impact Of Product Planning And Development On Management Efficiency

INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Companies from time to time come up with new products and introduce them into the market; old products as well are often modifies and made new though the help of its management processes and procedures. In fact, any organizations its management fails to plan and develop new products usually have limited study in the organization, hence, the need for product planning and development.
According to elder E.C. OI (2005:39) a lot of products fail for several reasons yet, there are still various solutions available to ensure that products succeed in the organization. One of such is the over-estimation of the target market which may result in low demand and one of such solutions is adequate and proper managerial planning and development of the product. Secondly, product failure is an indication that such a product is not welcomed by the customers, in order words, it’s lacks customers satisfaction.
Henceforth, this research work focuses on he product planning and development to management. It is the position of this research work to ascertain how product planning can be used to prevent product failure by ensuring management efficiency.
As Anyanwu (1999:29) state that “if efficiency is achieved in the management effort of the, organization, the rate of product will be brought to the breast minimum.
1.1.1 PROFILE OF THE STUDY
the seven-up Nigeria plc, incorporate on the 25th of June 1959, is the second largest bottle and marketer of soft drinks in Nigeria, based on it’s leadership in the lemon-line segment of the brand “Pepsi” their orange brand “Mirinda” is currently making waves in the market others are not left out, they includes the teen lemonade.
The company startd production with one plant at Ijora Lagos, one at Benin and another at Aba. In addition, the company has a bottling plant planned for Enugu where the development production capacity stands at 3,600 hectoliters per, annum with a market share of about 30%.
However, the Aba plant of seven-up Nigeria plc. Was established in 1989 and have a very massive structure, landscape and production lines.
There are three standard production lines which has the capacity of production about two hundred and eighty four thousand (284,00) cases of soft drinks per month to meet it’s obligation on demand since they supply the entire eight states in he east comprising Abia, Imo, Enugu, Ebonyi, Rivers, Akwa-Ibom, Cross River And Bayelsa state.
The marketing department is the area where their management has attached greatest importance. This owns largely to the competitive nature of the beverage industry in Nigeria. This section has a lot to do with customers. They as much as possible to satisfy their customers and at the save time meet the company’s objectives. The marketing manager leads the aba marketing region. He is a functional head who enforces his directives within a limited and clearly defined scope of authority. He equally over sees the activities of the advertising managers, quality control units and their sub ordinates.
During this research, it was discovered that the company has adopted product quality since its inception. But the question is to find out it’s impact on customer brand loyalty on their manufactured production which is soft drinks.
However, since it’s inception product quality has helped it’s promoting and enhancing consumer bran loyalty on he brand of soft drinks produced by seven-up Nigeria plc. Product quality aids in boosting the demand for various brand. Notably, it has helped to provide national for preferring seven-up brand of soft customer patronage thereby increasing its sales profit and also achieving and enhanced market share of 30%.

1.2 STATEMENT OF PROBLEMS
A lot of problem are involved in this study. The most prominent of these problems are whether products planning and development can lead to management efficiency.
Efficiency is capable of preventing product failure, whether product planning and development can facilitate organization competitive capability, whether product planning and development can take care of unpredictable change in the customer’s performance and whether in the planning and development creates distinctive advantages in product performance and prices.

1.3 THE OBJECTIVE OF THE STUDY
i. To ascertain, the various ways product planning and development can enhance management efficiency.
ii. To reveal how product planning and development can be used to caution changes in customers performance.
iii. To find out how product planning and development can be used to creates distinctive advantages in product performance and price.
iv. To determine how product planning and development can prevent product failure in the market place.
v. To find out how product planning and development can increase organizational competitive ability.
1.4 research question
The following are the research questions relevant to the study.
i. Do you think product planning and development creates distinctive advantage in product performance and price?
ii. Would you say that product planning and development cautions the efficiency of unpredictable change in customer’s performance?
iii. Do you think that product planning and development prevent product failure in the organization?
iv. Do you think that efficient management on product planning and development prevent product failure?
v. Would you say that product planning and development enhance organizational competitive ability?
vi. Would you state that product planning and development generally ensure management efficiency?

1.5 THE SIGNIFICANCE OF THE STUDY
The research is very significant in various respects in the first place, it is significance in the sense that it exposes the various ways product planning and development can help to achieve management efficiency, therefore, it is important to management and managing director’s practissioners.
It is also of value to business organization as well, the project will help to reveal product planning and development which can be used to caution unpredictable change in workers performance at work.
This research work is also significant to the entire academic world because it would help in adding to the body of knowledge already in existence.
It would equally be relevant to other academicians because, it would serve as a form of reference to future researchers on issues relating to product and development.

1.6 THE SCOPE OF THE STUDY
The area covered by the study includes product planning and development organizational competitiveness, management efficiency, management concept, workers performance and concept.
The research is being structural and directed on 7-Up Bottling Company Aba and the staff of company consist the population of the research work which the population sample is being selected.

1.7 LIMITATIONS OF THE STUDY
The limitation of this research work are many and varies but the following are the most outstanding ones.
i. Time /constraints: considering the short periods of this research question, t is therefore, too tasking t be competed especially when combined with classroom work.
ii. Inadequate finance: there are insufficient of liquidity to carryout this research work, thus stationary could not be procedures on time.
iii. Scarcity of materials: academic material product planning and development are scare. This meant that I had to travel to several liberties in search of relevant document and sources materials with the little resources available; acquiring these materials became a problem to me.
iv. Distribution and retrieval problem: obstacles and challenges got worse from the distribution of questionnaires forms and it retrieval from the respondents, many of the respondents failed to fill the questionnaire form at once visit and this resulted to constant visit to the company before get the forms back.

1.8 DEFINITION OF TERMS
– Appraisal: this is assessment of an organization to ascertain whether it would produce the expected result.
– Efficiency: this term is used to denote a state of minimizing cost, while at the same time, maximizing quality and quality without addition of resources.
– Performance: this term is best referred to the end result of organization activities.
– Decision: this is referred to the process of chosen only one course of action in the face of many alternatives.
– Management: this is a term which refers to the act or process of carry out the affaire of an organization in a co ordinate number to achieves a cooperate goals.
– Planning: this term refers to the process of forecasting the future i.e knowing what to o tomorrow today.
– Plan: this term refers to blue print of organizational activities.
– Development: this refers to the process and procedures under gone in bring some thing to into existence or an already existing items been modifies