Impact Of Staff – Customer Relationship On Organisational Image

A Case Study Of United Bank For Africa

75 Pages 1 – 5 Chapters8,023 WordsDownload Complete Material

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Abstract

Achieving organizational goals is widely recognized to depend significantly on the strength of relationships between staff and customers. This study aims to explore the impact of these relationships on organizational image.

The introduction, in Chapter One, will provide an overview of the background of the study, its purpose, define key terms, and pose research questions. Chapter Two will delve into a comprehensive literature review.

Chapter Three will detail the research design, including population demographics, sampling methods, and other procedural details. Chapter Four will present and analyze data collected from primary and secondary sources.

Various methods such as questionnaires, interviews, and direct observations will be employed, and data will be presented using tables and ratios for clarity and thorough analysis.

Chapter Five will conclude the research with a summary of findings, implications, and conclusions drawn from the study.

Table of Contents

Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Contents

CHAPTER ONE
Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Purpose of the Study
1.4 Scope of the Study
1.5 Research Questions
1.6 Research Hypothesis
1.7 Limitation of the Study
1.8 Definition of the Terms
References

CHAPTER TWO
2.1 Public Relations and Staff-Customer Relationship in UBA Ltd
2.2 Effects of Communication on Staff-Customer Relationship
2.3 Attitude Motivation and Staff-Customer
Relationship
References

CHAPTER THREE
3.1 Research Design
3.2 Area of the Study
3.3 Population and Sample Size Determinant
3.4 Sample and Sampling Procedure
3.5 Instrument for Data Collection
3.6 Validity of Instrument
3.7 Reliability of the Instrument
3.8 Method of Data Collection
3.9 Methods of Data Analysis
References

CHAPTER FOUR
4.1 Data Presentation and Analysis of Data
4.2 Test of Hypothesis
4.3 Summary of Result
References

CHAPTER FIVE
5.1 Discussion of Result, Findings
5.2 Implication of the Study Findings
5.3 Conclusion
5.4 Suggestion for Further Research
5.5 Recommendation
Bibliography
Appendix
Questionnaire

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