Mass Communication

Impact Of Television Advert On Consumers Purchasing Habit Of Rural Community Dwellers

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Impact Of Television Advert On Consumers Purchasing Habit Of Rural Community Dwellers and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Impact Of Television Advert On Consumers Purchasing Habit Of Rural Community Dwellers, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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