Impact of Television Advertising as a Critical Element in Influencing Consumer Choice

(A Case Study Of MTN And Globacom Adverts Among Unizik Students)

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Chapter One

INTRODUCTION
This chapter introduces the Impact of Television Advertising as a Critical Element in Influencing Consumer Choice and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Impact of Television Advertising as a Critical Element in Influencing Consumer Choice, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Related Field(s):

Mass Communication (1766)

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This Study On The Impact of Television Advertising as a Critical Element in Influencing Consumer Choice Is Relevant To Students And Researchers In Mass Communication And Related Fields.