Improving Sales Of Supermarket Through Effective Marketing Strategy

A Case Study Of Some Selected Supermarket In Enugu Metropolis

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Abstract

This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used.
The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of marketing concept could help to improve sales in supermarket. The acute importance of the customer to success of any business in the era to buyers market was also research on.
In collecting information for this research, two source of data collection were used. They are primary and secondary data sources. The primary was data gotten through the use of questionnaires and oral interview, while secondary data were collected from libraries and other information center.
Four hypothesis were stated and proved which helped to show ways through which the sales of supermarkets could be improves. Percentages and 1 – distributions were used in analyzing the questionnaire while 2 – test formula was used in testing hypothesis.

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Keywords:
Supermarket
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Abstract should provide a concise summary of the Improving Sales Of Supermarket Through Effective Marketing Strategy, including the issue statement, methodology, findings, and conclusion.

Introduction should introduce the Improving Sales Of Supermarket Through Effective Marketing Strategy by offering background information, stating the problem, aims, research questions or hypotheses, and the significance of the research.

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