The Influence Of Celebrity Endorsement Of Brands On Social Media On The Buying Behaviour Of Undergraduate Students Complete Project Material (PDF/DOC)
1.0 INTRODUCTION
This chapter introduces the Influence Of Celebrity Endorsement Of Brands On Social Media On The Buying Behaviour Of Undergraduate Students and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.
2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Influence Of Celebrity Endorsement Of Brands On Social Media On The Buying Behaviour Of Undergraduate Students, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…
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