Influence Of Celebrity Endorsements On Brand Preference Among Student

Of Novena University (A Case Study Coca-Cola)

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Influence Of Celebrity Endorsements On Brand Preference Among Student and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO77618]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Influence Of Celebrity Endorsements On Brand Preference Among Student, and acknowledges the contributions of scholars who have previously conducted similar research [REV77618] …

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    • Title: Influence Of Celebrity Endorsements On Brand Preference Among Student: Of Novena University (A Case Study Coca-Cola)

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