Influence Of Celebrity Endorsements On Brand Preference Among Student

Of Novena University (A Case Study Coca-Cola)

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Chapter One

INTRODUCTION
This chapter introduces the Influence Of Celebrity Endorsements On Brand Preference Among Student and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Influence Of Celebrity Endorsements On Brand Preference Among Student, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Influence Of Celebrity Endorsements On Brand Preference Among Student Is Relevant To Students And Researchers In Marketing And Related Fields.